Content is king : news media management in the digital age / Gary Graham ... [et al.].  (Text) (Text)

Graham, Gary, 1966-
Call no.: PN4784.O62 C66 2015Publication: New York : Bloomsbury Academic, 2015Description: viii, 244 p. : illISBN: 9781623565459 (PB); 1623565456 (PB); 9781623566623 (HB); 1623566622 (HB)Subject(s): Online journalismNews Web sitesPressReporters and reportingLOC classification: PN4784.O62 | C66 2015
Contents:Part one: Media community. Content is king: strategies for shaping media organizations / Donald L. Shaw, Chris J. Vargo, Gary Graham, and Anita Greenhill -- News media and understanding their communities / Anita Greenhill and Maria José Hernández Serrano -- Disruptive technologies and community engagement / Chris J. Vargo and Donald L. Shaw -- The convergence of politics and entertainment: the politics of personal concern / Young Mie Kim -- Part two: Finding value in a world of disruptive technology. Establishing leadership and strategic management / Gary Graham and John Hill -- Value activities and newspapers / Gary Graham and John Hill -- Self-organizing digital news / Anita Greenhill and Gordon Fletcher -- News consumption and cross-media synergies / Gary Graham and Anita Greenhill -- Part three: Experimenting with the audience. Changing media policy environments and the production of news / Mikko Sihvonen and Seamus Simpson -- News organizations and online communities: the science of how to build effective social networks / Chris j. Vargo -- News media strategic visions and speculative futures / Paul Jones, Chris Vargo, Gary Graham, and Anita Greenhill -- Part four: Ongoing strategies. Digital integration of consumers into local press value chains / Gary Graham, Anita Greenhill, and Maria José Hernández Serrano -- The economics of paywalls / John Hill -- Concluding thoughts on the future of the news industry / Gary Graham and Anita Greenhill.
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Book Book Faculty of Journalism and Mass Communication Library
General Books General Stacks PN4784.O62 C66 2015 (เรียกดูชั้นหนังสือ) ยืมออก 31/01/2021 31379015369938
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Includes bibliographical references and index.

Part one: Media community. Content is king: strategies for shaping media organizations / Donald L. Shaw, Chris J. Vargo, Gary Graham, and Anita Greenhill -- News media and understanding their communities / Anita Greenhill and Maria José Hernández Serrano -- Disruptive technologies and community engagement / Chris J. Vargo and Donald L. Shaw -- The convergence of politics and entertainment: the politics of personal concern / Young Mie Kim -- Part two: Finding value in a world of disruptive technology. Establishing leadership and strategic management / Gary Graham and John Hill -- Value activities and newspapers / Gary Graham and John Hill -- Self-organizing digital news / Anita Greenhill and Gordon Fletcher -- News consumption and cross-media synergies / Gary Graham and Anita Greenhill -- Part three: Experimenting with the audience. Changing media policy environments and the production of news / Mikko Sihvonen and Seamus Simpson -- News organizations and online communities: the science of how to build effective social networks / Chris j. Vargo -- News media strategic visions and speculative futures / Paul Jones, Chris Vargo, Gary Graham, and Anita Greenhill -- Part four: Ongoing strategies. Digital integration of consumers into local press value chains / Gary Graham, Anita Greenhill, and Maria José Hernández Serrano -- The economics of paywalls / John Hill -- Concluding thoughts on the future of the news industry / Gary Graham and Anita Greenhill.

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