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Strategic management in the media : theory to practice / Lucy Küng.

By: Kung, Lucy.
Material type: materialTypeLabelBookCall no.: P96.M34 K864 2017Publication: London : SAGE, 2017Edition: 2nd ed.Description: xvii, 237 p. : ill.ISBN: 9781473929494; 1473929490; 9781473929500 (paperback); 1473929504 (paperback).Subject(s): Mass media -- Management | Strategic planning
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Book Book Faculty of Journalism and Mass Communication Library
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General Books P96.M34 K864 2017 (See Similar Items) Available 31379015391221

วส 805 ภาคการศึกษาที่ 2

วส 416

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Includes bibliographical references and index.

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