Management of electronic and digital media / Alan B. Albarran.
By: Albarran, Alan B.Material type: BookCall no.: P96.M34 A4 2017Publication: Boston, Mass. : Cengage Learning, c2017Edition: 6th ed.Description: xxvi, 339 p. : ill.ISBN: 1305077563; 9781305077560.Subject(s): Mass media -- Management | Digital media -- Management
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds||Reading lists|
|Book||Faculty of Journalism and Mass Communication Library General Stacks||General Books||P96.M34 A4 2017 (See Similar Items)||Checked out||31/08/2019||31379015396113|
Includes bibliographical references and index.
Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.
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