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Management of electronic and digital media / Alan B. Albarran.

By: Albarran, Alan B.
Material type: materialTypeLabelBookCall no.: P96.M34 A4 2017Publication: Boston, Mass. : Cengage Learning, c2017Edition: 6th ed.Description: xxvi, 339 p. : ill.ISBN: 1305077563; 9781305077560.Subject(s): Mass media -- Management | Digital media -- Management
Contents:
Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.
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Book Book Faculty of Journalism and Mass Communication Library
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General Books P96.M34 A4 2017 (See Similar Items) Checked out 31/08/2019 31379015396113

วส 805 ภาคการศึกษาที่ 2

วส 407

Total holds: 0

Includes bibliographical references and index.

Managing electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.

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