Essentials of strategic management / Charles W.L. Hill, Gareth R. Jones.
By: Hill, Charles W. L
.
Contributor(s): Jones, Gareth R.
Material type: 
BookCall no.: HD30.28 .H5495 2012Publication: Mason, Ohio : South-Western/Cengage Learning, c2012Edition: 3rd ed.Description: xvi, 260, 139 p. : col. ill.ISBN: 9781111823788 (Instructor's ed.); 1111823782 (Instructor's ed.); 9781111525194 (pbk.); 1111525196 (pbk.).Subject(s): Strategic planning | Strategic planning -- Case studies| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds | Reading lists |
|---|---|---|---|---|---|---|---|---|
Book
|
Faculty of Journalism and Mass Communication Library General Stacks | General Books | HD30.28 .H5495 2012 (See Similar Items) | Available | 31379015406045 |
กลยุทธ์นวัตกรรมธุรกิจและความเป็นผู้ประกอบการ ภาคการศึกษาที่ 2 |
Includes bibliographical references and index.
The Strategy-Making Process -- Stakeholders, the Mission, Governance, and Business Ethics -- External Analysis: The Identification of Opportunities and Threats -- Building Competitive Advantage -- Business-Level Strategy and Competitive Positioning -- Strategy in the Global Environment -- Corporate-Level Strategy and Long-Run Profitability -- Strategic Change: Implementing Strategies to Build and Develop a Company -- Implementing Strategy through Organizational Design -- Cases: Apple in 2008 -- SGI versus Dell -- The Home Video Game Industry -- McDonalds and Its Critics: 1973-2009 -- The Global Auto Industry -- GM in 2009 -- IKEA -- Rise of IBM -- Fall of IBM -- IBM in 2009.
Click on an image to view it in the image viewer
- Add to your cart
-
Share this title:
There are no comments for this item.