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Essentials of strategic management / Charles W.L. Hill, Gareth R. Jones.

By: Hill, Charles W. L.
Contributor(s): Jones, Gareth R.
Material type: materialTypeLabelBookCall no.: HD30.28 .H5495 2012Publication: Mason, Ohio : South-Western/Cengage Learning, c2012Edition: 3rd ed.Description: xvi, 260, 139 p. : col. ill.ISBN: 9781111823788 (Instructor's ed.); 1111823782 (Instructor's ed.); 9781111525194 (pbk.); 1111525196 (pbk.).Subject(s): Strategic planning | Strategic planning -- Case studies
Contents:
The Strategy-Making Process -- Stakeholders, the Mission, Governance, and Business Ethics -- External Analysis: The Identification of Opportunities and Threats -- Building Competitive Advantage -- Business-Level Strategy and Competitive Positioning -- Strategy in the Global Environment -- Corporate-Level Strategy and Long-Run Profitability -- Strategic Change: Implementing Strategies to Build and Develop a Company -- Implementing Strategy through Organizational Design -- Cases: Apple in 2008 -- SGI versus Dell -- The Home Video Game Industry -- McDonalds and Its Critics: 1973-2009 -- The Global Auto Industry -- GM in 2009 -- IKEA -- Rise of IBM -- Fall of IBM -- IBM in 2009.
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Book Book Faculty of Journalism and Mass Communication Library
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General Books HD30.28 .H5495 2012 (See Similar Items) Available 31379015406045

กลยุทธ์นวัตกรรมธุรกิจและความเป็นผู้ประกอบการ ภาคการศึกษาที่ 2

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Includes bibliographical references and index.

The Strategy-Making Process -- Stakeholders, the Mission, Governance, and Business Ethics -- External Analysis: The Identification of Opportunities and Threats -- Building Competitive Advantage -- Business-Level Strategy and Competitive Positioning -- Strategy in the Global Environment -- Corporate-Level Strategy and Long-Run Profitability -- Strategic Change: Implementing Strategies to Build and Develop a Company -- Implementing Strategy through Organizational Design -- Cases: Apple in 2008 -- SGI versus Dell -- The Home Video Game Industry -- McDonalds and Its Critics: 1973-2009 -- The Global Auto Industry -- GM in 2009 -- IKEA -- Rise of IBM -- Fall of IBM -- IBM in 2009.

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