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Economics for managers / Paul G. Farnham.

By: Farnham, Paul G.
Material type: materialTypeLabelBookCall no.: HB171.5 .F37 2014Publication: Harlow, England : Pearson Education, 2014Edition: 3rd edition, global edition.Description: 550 pages : illustrations.ISBN: 9781292060095; 1292060093.Subject(s): Economics | Management
Contents:
PART 1. MICROECONOMIC ANALYSIS -- 1. Managers and Economics -- 2. Demand, Supply, and Equilibrium Prices -- 3. Demand Elasticities -- 4. Techniques for Understanding Consumer Demand and Behavior -- 5. Production and Cost Analysis in the Short Run -- 6. Production and Cost Analysis in the Long Run -- 7. Market Structure: Perfect Competition -- 8. Market Structure: Monopoly and Monopolistic Competition -- 9. Market Structure: Oligopoly -- 10. Pricing Strategies for the Firm -- PART 2. MACROECONOMIC ANALYSIS -- 11. Measuring Macroeconomic Activity -- 12. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy -- 14. The Aggregate Model of the Macro Economy -- 15. International and Balance of Payments Issues in the Macro Economy -- PART 3. INTEGRATION OF THE FRAMEWORKS -- 16. Combining Micro and Macro Analysis for Managerial Decision Making -- SOLUTIONS TO EVEN-NUMBERED PROBLEMS -- GLOSSARY-- INDEX.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Thammasat Library, Pattaya Campus
Cataloging Division
General Books HB171.5 .F37 2014 (See Similar Items) Available 31379015507610
Total holds: 0

Includes bibliographical references and index.

PART 1. MICROECONOMIC ANALYSIS -- 1. Managers and Economics -- 2. Demand, Supply, and Equilibrium Prices -- 3. Demand Elasticities -- 4. Techniques for Understanding Consumer Demand and Behavior -- 5. Production and Cost Analysis in the Short Run -- 6. Production and Cost Analysis in the Long Run -- 7. Market Structure: Perfect Competition -- 8. Market Structure: Monopoly and Monopolistic Competition -- 9. Market Structure: Oligopoly -- 10. Pricing Strategies for the Firm -- PART 2. MACROECONOMIC ANALYSIS -- 11. Measuring Macroeconomic Activity -- 12. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy -- 14. The Aggregate Model of the Macro Economy -- 15. International and Balance of Payments Issues in the Macro Economy -- PART 3. INTEGRATION OF THE FRAMEWORKS -- 16. Combining Micro and Macro Analysis for Managerial Decision Making -- SOLUTIONS TO EVEN-NUMBERED PROBLEMS -- GLOSSARY-- INDEX.

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