Normal view MARC view ISBD view

Economics for managers / Paul G. Farnham.

By: Farnham, Paul G.
Material type: materialTypeLabelBookCall no.: HB171.5 .F37 2014Publication: Harlow, England : Pearson Education, 2014Edition: 3rd edition, global edition.Description: 550 pages : illustrations.ISBN: 9781292060095; 1292060093.Subject(s): Economics | Management
Contents:
PART 1. MICROECONOMIC ANALYSIS -- 1. Managers and Economics -- 2. Demand, Supply, and Equilibrium Prices -- 3. Demand Elasticities -- 4. Techniques for Understanding Consumer Demand and Behavior -- 5. Production and Cost Analysis in the Short Run -- 6. Production and Cost Analysis in the Long Run -- 7. Market Structure: Perfect Competition -- 8. Market Structure: Monopoly and Monopolistic Competition -- 9. Market Structure: Oligopoly -- 10. Pricing Strategies for the Firm -- PART 2. MACROECONOMIC ANALYSIS -- 11. Measuring Macroeconomic Activity -- 12. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy -- 14. The Aggregate Model of the Macro Economy -- 15. International and Balance of Payments Issues in the Macro Economy -- PART 3. INTEGRATION OF THE FRAMEWORKS -- 16. Combining Micro and Macro Analysis for Managerial Decision Making -- SOLUTIONS TO EVEN-NUMBERED PROBLEMS -- GLOSSARY-- INDEX.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)

Includes bibliographical references and index.

PART 1. MICROECONOMIC ANALYSIS -- 1. Managers and Economics -- 2. Demand, Supply, and Equilibrium Prices -- 3. Demand Elasticities -- 4. Techniques for Understanding Consumer Demand and Behavior -- 5. Production and Cost Analysis in the Short Run -- 6. Production and Cost Analysis in the Long Run -- 7. Market Structure: Perfect Competition -- 8. Market Structure: Monopoly and Monopolistic Competition -- 9. Market Structure: Oligopoly -- 10. Pricing Strategies for the Firm -- PART 2. MACROECONOMIC ANALYSIS -- 11. Measuring Macroeconomic Activity -- 12. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy -- 14. The Aggregate Model of the Macro Economy -- 15. International and Balance of Payments Issues in the Macro Economy -- PART 3. INTEGRATION OF THE FRAMEWORKS -- 16. Combining Micro and Macro Analysis for Managerial Decision Making -- SOLUTIONS TO EVEN-NUMBERED PROBLEMS -- GLOSSARY-- INDEX.

There are no comments for this item.

Thammasat University Libraries
2 Prachan Road, Phranakorn, Bangkok 10200
Tel. 0-2986-9612 ext. 1305