Introducing communication research : paths of inquiry / Donald Treadwell.  (Text) (Text)

Treadwell, D. F. (Donald Francis)
Call no.: P91.3 .T74 2017Publication: Los Angeles : Sage, c2017Edition: 3rd edDescription: xxiv, 295 pISBN: 9781483379418 (pbk.); 1483379418 (pbk.); 1412944570; 9781412944571; 1412993415; 9781412993418; 1483379426; 9781483379425Subject(s): Communication -- Research -- MethodologyLOC classification: P91.3 | .T74 2017
Contents:Getting started: possibilities and decisions -- First decision: what, why, how? -- Ethics: what are my responsibilities as a researcher? -- You could look it up: reading, recording, and reviewing research -- Measurement: research using numbers -- Summarizing research results: data reduction and descriptive statistics -- Generalizing from research results: inferential statistics -- Sampling: who, what, and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Watching and listening: qualitative research for in-depth understanding -- Content analysis: understanding communication content in numbers -- Rhetorical and critical analyses, and more: understanding communication content in words -- Writing and presenting research.
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ประเภททรัพยากร ตำแหน่งปัจจุบัน กลุ่มข้อมูล ตำแหน่งชั้นหนังสือ เลขเรียกหนังสือ สถานะ วันกำหนดส่ง บาร์โค้ด การจองรายการ
Book Book Faculty of Journalism and Mass Communication Library
General Books General Stacks P91.3 .T74 2017 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
31379015528434
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Includes bibliographical references and index.

Getting started: possibilities and decisions -- First decision: what, why, how? -- Ethics: what are my responsibilities as a researcher? -- You could look it up: reading, recording, and reviewing research -- Measurement: research using numbers -- Summarizing research results: data reduction and descriptive statistics -- Generalizing from research results: inferential statistics -- Sampling: who, what, and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Watching and listening: qualitative research for in-depth understanding -- Content analysis: understanding communication content in numbers -- Rhetorical and critical analyses, and more: understanding communication content in words -- Writing and presenting research.

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