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Digital analytics for marketing / Marshall Sponder and Gohar F. Khan.

By: Sponder, Marshall.
Contributor(s): Khan, Gohar F.
Material type: materialTypeLabelBookCall no.: HF5415.1265 .S66 2018Publication: New York, N.Y. : Routledge, 2018Description: xxv, 389 p.ISBN: 9781138190689 (paperback; 1138190683 (paperback); 9781138190672 (hardcover); 1138190675 (hardcover).Subject(s): Internet marketing | Social media
Contents:
Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.
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Item type Current location Collection Call number Status Date due Barcode Item holds Reading lists
Book Book Professor Sangvian Indaravijaya Library
General Stacks
General Books HF5415.1265 .S66 2018 (See Similar Items) Checked out 20/02/2019 31379008604549 1

วส 364

Total holds: 1

Includes bibliographical references and index.

Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.

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