Disciplined entrepreneurship : 24 steps to a successful startup / Bill Aulet ; illustrated by Marius Ursache.  (Text) (Text)

Aulet, Bill, 1958-
Ursache, Marius
Call no.: HD62.5 .A928 2013Publication: Hoboken, N.J. : Wiley, c2013Description: xvi, 272 p. : ill. (chiefly col.)ISBN: 9781118692288 (cloth); 1118692284 (cloth)Other title: 24 steps to a successful startup [Parallel title]Subject(s): New business enterprises -- ManagementEntrepreneurshipAdditional physical formats: Online version:: Innovation driven entrepreneurship.LOC classification: HD62.5 | .A928 2013
Contents:Six themes of the 24 steps -- Getting started -- Market segmentation -- Select a Beachhead Market -- Build an end user profile -- Calculate the total addressable market (TAM) size for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's decision-making unit (DMU) -- Map the process to acquire a paying customer -- Calculate the total addressable market size for follow-on markets -- Design a business model -- Set your pricing framework -- Calculate the lifetime value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Calculate the cost of customer acquisition (COCA) -- Identify key assumptions -- Define the minimum viable business product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan -- Postlude : A business is more than 24 steps.
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Book Book Professor Sangvian Indaravijaya Library
General Books General Stacks HD62.5 .A928 2013 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
31379008605082

ER311

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Includes bibliographical references and index.

Six themes of the 24 steps -- Getting started -- Market segmentation -- Select a Beachhead Market -- Build an end user profile -- Calculate the total addressable market (TAM) size for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's decision-making unit (DMU) -- Map the process to acquire a paying customer -- Calculate the total addressable market size for follow-on markets -- Design a business model -- Set your pricing framework -- Calculate the lifetime value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Calculate the cost of customer acquisition (COCA) -- Identify key assumptions -- Define the minimum viable business product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan -- Postlude : A business is more than 24 steps.

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