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Persuasion in the media age / Timothy A. Borchers.

By: Borchers, Timothy A.
Material type: materialTypeLabelBookCall no.: P301.5.P47 B67 2013Publication: Long Grove, Ill. : Waveland Press, c2013Edition: 3rd ed.Description: xxii, 471 p. : ill.ISBN: 9781577668268 (pbk.); 157766826X (pbk.).Subject(s): Persuasion (Rhetoric) | Mass media
Contents:
pt. I. Concepts of persuasion -- Persuasion in contemporary society -- Theories of persuasion -- Persuasion and ethics in the media age -- pt. II. Variables of persuasion -- Media influences on persuasion -- Audiences and attitudes -- Persuasion and visual images -- Persuasion and language -- Persuasion and culture -- The persuasiveness of the source -- The reasoning process -- Motivational appeals -- pt. III. Contexts and applications of persuasion -- Persuasive campaigns and movements -- Advertising -- Interpersonal persuasion -- Creating persuasive presentations.
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Book Book Faculty of Journalism and Mass Communication Library
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General Books P301.5.P47 B67 2013 (See Similar Items) Available 31379015528012

วส 206

วส 221

วส 228 (208)

Total holds: 0

Includes bibliographical references (pages 437-452) and index.

pt. I. Concepts of persuasion -- Persuasion in contemporary society -- Theories of persuasion -- Persuasion and ethics in the media age -- pt. II. Variables of persuasion -- Media influences on persuasion -- Audiences and attitudes -- Persuasion and visual images -- Persuasion and language -- Persuasion and culture -- The persuasiveness of the source -- The reasoning process -- Motivational appeals -- pt. III. Contexts and applications of persuasion -- Persuasive campaigns and movements -- Advertising -- Interpersonal persuasion -- Creating persuasive presentations.

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