The attention merchants : the epic scramble to get inside our heads / Tim Wu.  (Text) (Text)

Wu, Tim
Call no.: HF5811 .W88 2017Publication: New York : Vintage Books, 2017Description: x, 413 p., 8 unnumbered p. of plates : illNotes: Reprint. Originally published: 2016.ISBN: 0804170045 (pbk.); 9780804170048 (pbk.)Subject(s): Advertising -- Social aspects -- HistoryAdvertising -- Psychological aspects -- HistoryMarketing -- HistoryConsumer behavior -- HistoryLOC classification: HF5811 | .W88 2017
Contents:Introduction: Here's the deal -- pt. I. Masters of blazing modernities. The first attention merchants ; The alchemist ; For king and country ; Demand engineering, scientific advertising, and what women want ; A long lucky run ; Not with a bang but with a whimper -- pt. II. The conquest of time and space. The invention of prime time ; The prince ; Total attention control, or the madness of crowds ; Peak attention, American style ; Prelude to an attentional revolt ; The great refusal ; Coda to an attentional revolution -- pt. III. The third screen. Email and the power of the check-in ; Invaders ; AOL pulls 'em in -- pt. IV. The importance of being famous. Establishment of the celebrity-industrial complex ; The Oprah model ; The panopticon -- pt. V. Won't be fooled again. The kingdom of content: this is how you do it ; Here comes everyone ; The rise of clickbait ; The place to be ; The importance of being microfamous ; The fourth screen and the mirror of Narcissus ; The web hits bottom ; A retreat and a revolt ; Who's boss here? ; An absorbing spectacle: the attention merchant turned president -- Epilogue: The human reclamation project.
แสดงรายการนี้ใน: New Books 2018-03(Foreign)
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Reprint. Originally published: 2016.

Includes bibliographical references (p. 357-395) and index.

Introduction: Here's the deal -- pt. I. Masters of blazing modernities. The first attention merchants ; The alchemist ; For king and country ; Demand engineering, scientific advertising, and what women want ; A long lucky run ; Not with a bang but with a whimper -- pt. II. The conquest of time and space. The invention of prime time ; The prince ; Total attention control, or the madness of crowds ; Peak attention, American style ; Prelude to an attentional revolt ; The great refusal ; Coda to an attentional revolution -- pt. III. The third screen. Email and the power of the check-in ; Invaders ; AOL pulls 'em in -- pt. IV. The importance of being famous. Establishment of the celebrity-industrial complex ; The Oprah model ; The panopticon -- pt. V. Won't be fooled again. The kingdom of content: this is how you do it ; Here comes everyone ; The rise of clickbait ; The place to be ; The importance of being microfamous ; The fourth screen and the mirror of Narcissus ; The web hits bottom ; A retreat and a revolt ; Who's boss here? ; An absorbing spectacle: the attention merchant turned president -- Epilogue: The human reclamation project.

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