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Misbehaving : the making of behavioral economics / Richard H. Thaler.

By: Thaler, Richard H, 1945-.
Material type: materialTypeLabelBookCall no.: HB74.P8 T429 2015Publication: New York : W.W. Norton & Company, c2015Edition: 1st ed.Description: xvi, 415 p.ISBN: 9780393080940 (hardcover ; alk. paper); 0393080943 (hardcover ; alk. paper); 9780393352795; 039335279X.Subject(s): Economics -- Psychological aspects
Contents:
I. Beginnings: 1970-78 -- 1. Supposedly Irrelevant Factors -- 2. The Endowment Effect -- 3. The List -- 4. Value Theory -- 5. California Dreamin' -- 6. The Gauntlet -- II. Mental Accounting: 1979-85 -- 7. Bargains and Rip-Offs -- 8. Sunk Costs -- 9. Buckets and Budgets -- 10. At the Poker Table -- III. Seld-Control: 1975-88 -- 11. Willpower? No problem -- 12. The Planner and the Doer -- Interlude -- 12. misbehaving in the Real World -- IV. Working With Danny: 1984-85 -- 14. What Seems Fair? -- 15. Fairness Games -- 16. Mugs -- V. Engaging With The Economics Profession: 1986-94 -- 17. The Debate Begins -- 18. Anomalies -- 19. Forming a Team -- 20. Narrow Framing on the Upper East Side -- VI. Finance: 1983-2003 -- 21. The Beauty Contest -- 22. Does the Stock Market Overreact? -- 23. The Reaction to Overreaction -- 24. The Price Is Not Right -- 25. The Battle of Closed-End Funds -- 26. Fruit Flies, Icebergs, and Negative Stock Prices -- VII. Welcome To Chicago: 1995-Present -- 27. Law Schooling -- 28. The Offices -- 29. Football -- 30. Game Shows -- VIII. Helping Out: 2004-Present -- 31. Save More Tomorrow -- 32. Going Public -- 33. Nudging in the U.K. -- Conclusion: What Is Next?
List(s) this item appears in: TUECON-New Books-2018-04-April | New Books 2018-04(Foreign) | TUECON-New Books-2018-10-October
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Puey Ungphakorn Library (Econ., Tha Prachan Campus)
General Stacks
General Books HB74.P8 T429 2015 (See Similar Items) Available 31379015529549
Book Book Puey Ungphakorn Library (Econ., Tha Prachan Campus)
General Stacks
General Books HB74.P8 T429 2015 (See Similar Items) Available 31379015529358
Total holds: 0

Includes bibliographical references (p. 373-391) and index.

I. Beginnings: 1970-78 -- 1. Supposedly Irrelevant Factors -- 2. The Endowment Effect -- 3. The List -- 4. Value Theory -- 5. California Dreamin' -- 6. The Gauntlet -- II. Mental Accounting: 1979-85 -- 7. Bargains and Rip-Offs -- 8. Sunk Costs -- 9. Buckets and Budgets -- 10. At the Poker Table -- III. Seld-Control: 1975-88 -- 11. Willpower? No problem -- 12. The Planner and the Doer -- Interlude -- 12. misbehaving in the Real World -- IV. Working With Danny: 1984-85 -- 14. What Seems Fair? -- 15. Fairness Games -- 16. Mugs -- V. Engaging With The Economics Profession: 1986-94 -- 17. The Debate Begins -- 18. Anomalies -- 19. Forming a Team -- 20. Narrow Framing on the Upper East Side -- VI. Finance: 1983-2003 -- 21. The Beauty Contest -- 22. Does the Stock Market Overreact? -- 23. The Reaction to Overreaction -- 24. The Price Is Not Right -- 25. The Battle of Closed-End Funds -- 26. Fruit Flies, Icebergs, and Negative Stock Prices -- VII. Welcome To Chicago: 1995-Present -- 27. Law Schooling -- 28. The Offices -- 29. Football -- 30. Game Shows -- VIII. Helping Out: 2004-Present -- 31. Save More Tomorrow -- 32. Going Public -- 33. Nudging in the U.K. -- Conclusion: What Is Next?

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