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Marketing for tourism, hospitality & events : a global & digital approach / Simon Hudson and Louise Hudson.

By: Hudson, Simon.
Contributor(s): Hudson, Louise.
Material type: materialTypeLabelBookCall no.: HF5415.127 .H83 2017Publication: London : Sage, 2017Description: xii, 370 p.ISBN: 9781473926646; 1473926645.Other title: HF5415.127Marketing for tourism, hospitality and events.Subject(s): Target marketing
Contents:
1) Today's marketing environment, 2) Understanding today's customer, 3) Digital marketing, 4) The marketing plan, 5) The tourism and hospitality product, 6) Pricing, 7) Distribution, 8) The role of advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service marketing, 11) Marketing research, 12) Tourism marketing ethics
List(s) this item appears in: TUBA NEWBOOK Jun-Jul 2018 Eng
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Professor Sangvian Indaravijaya Library
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General Books HF5415.127 .H83 2017 (See Similar Items) Available 31379008606346
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Includes bibliographical references and index.

1) Today's marketing environment, 2) Understanding today's customer, 3) Digital marketing, 4) The marketing plan, 5) The tourism and hospitality product, 6) Pricing, 7) Distribution, 8) The role of advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service marketing, 11) Marketing research, 12) Tourism marketing ethics

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