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The advertising handbook / edited by Jonathan Hardy, Helen Powell and Iain MacRury.

Contributor(s): Hardy, Jonathan, 1963- | MacRury, Iain | Powell, Helen.
Material type: materialTypeLabelBookCall no.: HF5823 .B69 2018Series: Media practice: Publication: Abingdon [England] : Routledge, 2018Edition: 4th ed.Description: xxii, 280 p.Notes: Revised edition of The advertising handbook, 2009.ISBN: 9781138678835 (paperback); 9781138678828 (hardcover); 1138678821 (hardcover); 113867883X (paperback).Subject(s): Advertising -- Handbooks, manuals, etc
List(s) this item appears in: TUJC-New Book-201806-01
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Book Book Faculty of Journalism and Mass Communication Library
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General Books HF5823 .B69 2018 (See Similar Items) Available 31379015571368
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Revised edition of The advertising handbook, 2009.

Includes bibliographical references and index.

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