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Marketing : an introduction / Rosalind Masterson, Nichola Phillips, David Pickton.

By: Masterson, Rosalind.
Contributor(s): Phillips, Nichola | Pickton, David.
Material type: materialTypeLabelBookCall no.: HF5415 .M3137 2017Publication: Los Angeles : SAGE, 2017Edition: 4th ed.Description: xi, 542 p. : ill. (chiefly col.).ISBN: 9781526426321 (pbk.) ; 1526426323 (pbk.) .Subject(s): Marketing
Contents:
PART ONE: This Is Marketing -- 1. Marketing today -- 2. The marketing environment -- PART TWO: Making Sense of Markets -- 3. Buyer behaviour -- 4. Market segmentation, targeting and positioning -- 5. Marketing research -- PART THREE: The Marketing Mix -- 6. Product -- 7. Service products -- 8. Promotion (marketing communications) -- 9. Place -- 10. Price -- PART FOUR: Managing Marketing -- 11. Building brands using the international marketing mix -- 12. Marketing planning.
List(s) this item appears in: TUBA NEWBOOK Jun-Jul 2018 Eng
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Professor Sangvian Indaravijaya Library
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General Books HF5415 .M3137 2017 (See Similar Items) Available 31379008606460
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Includes bibliographical references and index.

PART ONE: This Is Marketing -- 1. Marketing today -- 2. The marketing environment -- PART TWO: Making Sense of Markets -- 3. Buyer behaviour -- 4. Market segmentation, targeting and positioning -- 5. Marketing research -- PART THREE: The Marketing Mix -- 6. Product -- 7. Service products -- 8. Promotion (marketing communications) -- 9. Place -- 10. Price -- PART FOUR: Managing Marketing -- 11. Building brands using the international marketing mix -- 12. Marketing planning.

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