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Research methods in tourism, hospitality & events management / Paul Brunt, Susan Horner & Natalie Semley.

By: Brunt, Paul.
Contributor(s): Horner, Susan, 1956- | Semley, Natalie.
Material type: materialTypeLabelBookCall no.: G155.7 .B78 2017Publication: London : Sage Publications, 2017Description: xv, 344 p. : ill.ISBN: 9781473919143 (hardback); 1473919142 (hardback); 9781473919150 (paperback); 1473919150 (paperback).Other title: Research methods in tourism, hospitality and events management.Subject(s): Tourism -- Research -- Methodology
Contents:
What is research? -- (Market) research methods -- Planning a project -- Selecting a sample -- Quantitative data collection methods -- Qualitative data collection methods -- Analysing the data : a quantitative approach -- Analysing the data : a qualitative approach -- Writing up, presenting and publishing the results.
List(s) this item appears in: TUBA NEWBOOK Jun-Jul 2018 Eng
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Professor Sangvian Indaravijaya Library
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General Books G155.7 .B78 2017 (See Similar Items) Available 31379008606452
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Includes bibliographical references and index.

What is research? -- (Market) research methods -- Planning a project -- Selecting a sample -- Quantitative data collection methods -- Qualitative data collection methods -- Analysing the data : a quantitative approach -- Analysing the data : a qualitative approach -- Writing up, presenting and publishing the results.

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