The ways to new : 15 paths to disruptive innovation / Jean-Marie Dru.
By: Dru, Jean-Marie.Material type: BookCall no.: HD53 .D78 2015Publication: Hoboken, New Jersey : John Wiley & Sons, c2015Description: xii, 196 p.ISBN: 9781119167976; 1119167973.Subject(s): Creative ability in business | Technological innovations | New products | Organizational change | Strategic planning
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Includes bibliographical references (p. 189-190) and index.
Why marketing should drive innovation -- Disruption and innovation. Disruption and the innovation deficit ; Disrupt the way you innovate ; Disruption in practice -- Disruptive paths to innovation. Open disruption ; Structural disruption ; asset-based disruption ; Reverse disruption ; Sustainability-driven disruption ; Revival-based disruption ; Data-driven disruption ; Usage-based disruption ; Price-led disruption ; Added-service disruption ; Partnership-led disruption ; Brand-led disruption ; Insight-driven disruption ; Business model disruption ; Anticipation-driven disruption -- Disruptive brand building. Disruption strategy ; Disruption live -- Conclusion -- Disruption What Ifs -- Exhibits.
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