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The McDonaldization of society : into the digital age / George Ritzer.

By: Ritzer, George.
Material type: materialTypeLabelBookCall no.: HM706 .R589 2019Publication: Los Angeles : SAGE, c2019Edition: 9th ed.Description: xv, 259 p.Notes: Rev. ed. of: The McDonaldization of society. c2015.ISBN: 9781544327549; 1544327544.Other title: The McDonaldization of society [Cover title].Subject(s): Social structure | Social structure -- United States | Management -- Social aspects -- United States | Fast food restaurants -- Social aspects -- United States | Rationalization (Psychology) | United States -- Social conditions -- 1980-
Contents:
Introduction -- McDonaldization past and present -- Efficiency and calculability: consumers 1 -- Predictability and control: consumers 2 -- Efficiency and calculability: McJobs and other McDonaldization occupations 1 -- Predictability and control: McJobs and other McDonaldization occupations 2 -- The irrationality of rationality: traffic jams on those "happy trails".
List(s) this item appears in: TUPUEY-New Book-201811-01 (foreign)
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Book Book Puey Ungphakorn Library, Rangsit Campus
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General Books HM706 .R589 2019 (See Similar Items) Available 31379015650279
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Rev. ed. of: The McDonaldization of society. c2015.

Includes bibliographical references and index.

Introduction -- McDonaldization past and present -- Efficiency and calculability: consumers 1 -- Predictability and control: consumers 2 -- Efficiency and calculability: McJobs and other McDonaldization occupations 1 -- Predictability and control: McJobs and other McDonaldization occupations 2 -- The irrationality of rationality: traffic jams on those "happy trails".

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