Social media, organizational identity and public relations : the challenge of authenticity / Amy Thurlow.
By: Thurlow, Amy.Material type: BookCall no.: HD59 .T487 2019Publication: Abingdon, Oxon ; New York, NY : Routledge, 2019Edition: 1st ed.Description: viii, 132 p.ISBN: 9781138064324; 1138064327.Subject(s): Public relations | Social media | Organizational behavior
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Includes bibliographical references and index.
Introduction -- Communicatively constituted organizations, plausible? -- Critical sensemaking (CSM) in a virtual environment -- Methodology -- Plausibility, authenticity and collective enactment -- Crowdfunding : collective organizing and virtual identities -- Plausibility and legitimation -- Volkswagen : truth, accuracy and plausibility -- Engagement and enactment -- #marchagainstmonsanto : social movements, extracting cues, and the ongoing nature of sensemaking -- Conclusion -- Bibliography -- Index.
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