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Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.

By: Juska, Jerome M.
Material type: materialTypeLabelBookCall no.: HF6146.I58 J87 2018Publication: New York, NY : Routledge, 2018Description: xix, 230 p. : col. ill.ISBN: 9781138695443 (pbk.); 1138695440 (pbk.); 9781138695436 (hbk.); 1138695432 (hbk.).Subject(s): Internet advertising | Internet marketing
Contents:
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and market segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility strategies -- Public relations strategies -- The IMC plan.
List(s) this item appears in: TUJC-New Book-201901-01
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Book Book Faculty of Journalism and Mass Communication Library
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General Books HF6146.I58 J87 2018 (See Similar Items) Available 31379000501784
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Includes bibliographical references and index.

What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and market segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility strategies -- Public relations strategies -- The IMC plan.

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