Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry.
By: Quesenberry, Keith A.Material type: BookCall no.: HF5415.1265 .Q46 2019Publication: Lanham, Md. : Rowman & Littlefield, c2019Edition: 2nd ed.Description: xvii, 353 p. : ill.Notes: Rev. ed of: Social media strategy : marketing and advertising in the consumer revolution. c2016.ISBN: 9781538113929 (hardcover); 1538113929 (hardcover); 9781538101353 (paperback); 1538101351 (paperback).Subject(s): Internet marketing | Internet advertising | Social media | Internet in public relations
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Rev. ed of: Social media strategy : marketing and advertising in the consumer revolution. c2016.
Includes bibliographical references and index.
The scale and scope of social media -- Shifting influences and the decline of push marketing -- A marketer's point of view from control to engagement -- Lay a foundation, frame the conversation -- Make repairs and jumpstart the conversation -- Integrating marketing, advertising, and public relations with social media -- Social networks, blogs, and forums -- Microblogging and media sharing -- Geosocial, live video, ratings, and reviews -- Social bookmarking and social knowledge -- Social media insights and crowdsourcing -- Content marketing and influencer marketing -- Social care and social selling -- Write your plan, plan your sell -- Social media law, ethics, and etiquette.
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