How Coca-Cola took over the world : -- and 100 more amazing stories about the world's greatest brands / Giles Lury.
By: Lury, Giles.Material type: BookCall no.: HD69.B7 L875 2017Publication: London : LID Publishing Limited, 2017Description: 335 p. : ill.Notes: Reprint. Originally published: 2017. ISBN: 9781911498254; 1911498258.Subject(s): Brand name products | Branding (Marketing)
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Reprint. Originally published: 2017.
Introduction -- The stories: Branding -- Origins -- Naming and identities -- Marketing strategy -- Communication -- Innovation -- Repositioning and rennovation.
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