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How Coca-Cola took over the world : -- and 100 more amazing stories about the world's greatest brands / Giles Lury.

By: Lury, Giles.
Material type: materialTypeLabelBookCall no.: HD69.B7 L875 2017Publication: London : LID Publishing Limited, 2017Description: 335 p. : ill.Notes: Reprint. Originally published: 2017. ISBN: 9781911498254; 1911498258.Subject(s): Brand name products | Branding (Marketing)
Contents:
Introduction -- The stories: Branding -- Origins -- Naming and identities -- Marketing strategy -- Communication -- Innovation -- Repositioning and rennovation.
List(s) this item appears in: TUPUEY-New Book-201904-01 (foreign)
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Puey Ungphakorn Library, Rangsit Campus
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General Books HD69.B7 L875 2017 (See Similar Items) Available 31379015606669
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Reprint. Originally published: 2017.

Introduction -- The stories: Branding -- Origins -- Naming and identities -- Marketing strategy -- Communication -- Innovation -- Repositioning and rennovation.

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