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Data-driven public relations research : 21st century practices and applications / Jim Eggensperger and Natalie Redcross.

By: Eggensperger, Jim.
Contributor(s): Redcross, Natalie.
Material type: materialTypeLabelBookCall no.: HD59 .E34 2019Publication: New York, N.Y. : Routledge, 2019Description: vi, 204 p. : ill.ISBN: 9781138717077 (pbk.) ; 113871707X (pbk.); 9781138717060 (hbk.); 1138717061 (hbk.) .Subject(s): Public relations | Quantitative research
Contents:
Perspective on public relations research -- Truth and the researcher's attitude -- Starting to apply statistics -- Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Part 1 -- Qualitative/categorical analysis -- Part 2 -- Online and social media measurements -- Ethics in research -- Presenting research results -- Managing PR research -- Data-driven media relations -- Data-driven PR for nonprofit organizations -- Looking ahead in PR research -- Broadcast research -- Advertising research -- Appendix A Barcelona principles.
List(s) this item appears in: TUJC-New Book-201904-01
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Faculty of Journalism and Mass Communication Library
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General Books HD59 .E34 2019 (See Similar Items) Available 31379015866511
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Includes bibliographical references and index.

Perspective on public relations research -- Truth and the researcher's attitude -- Starting to apply statistics -- Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Part 1 -- Qualitative/categorical analysis -- Part 2 -- Online and social media measurements -- Ethics in research -- Presenting research results -- Managing PR research -- Data-driven media relations -- Data-driven PR for nonprofit organizations -- Looking ahead in PR research -- Broadcast research -- Advertising research -- Appendix A Barcelona principles.

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