Marketing your library's electronic resources : a how-to-do-it manual for librarians / Marie R. Kennedy and Cheryl LaGuardia.  (Text) (Text)

Kennedy, Marie R
LaGuardia, Cheryl
Call no.: Z692.C65 K466 2017Publication: London : Facet Publishing, 2017Edition: 2nd edDescription: xxi, 218 p. : illISBN: 9781783302673; 1783302674Subject(s): Libraries -- Special collections -- Electronic information resourcesLibraries -- MarketingDigital libraries -- MarketingElectronic information resources -- MarketingLibraries -- Marketing -- Case studiesLOC classification: Z692.C65 | K466 2017
Contents:Part I: How to Design Your Marketing Plan -- Chapter 1. Determine the Purpose of Your marketing Plan -- Chapter 2. Fashion Your Marketing Plan -- Chapter 3. Implement Your Marketing Plan -- Chapter 4. Construct Your Written Marketing Plan Report -- Chapter 5. Assess Your Marketing Plan -- Chapter 6. revise and Update Your Marketing Plan ("Lather, Rinse, and Repeat") -- Part II: Sample Marketing Plan Reports -- Example 1. Marketing Plan from an All-Electronic Library -- Example 2. Marketing Plan from a Public Library, Sample 1-- Example 3. Marketing Plan from a Public Library, Sample 2 -- Example 4. Marketing Plan from a Community College Library -- Example 5. Marketing Plan from a University Library, Sample 1 -- Example 6. Marketing Plan from a Regional Technical College in Ireland -- Example 7. Marketing Plan from a University library, Sample 2.
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Includes bibliographical references and index.

Part I: How to Design Your Marketing Plan -- Chapter 1. Determine the Purpose of Your marketing Plan -- Chapter 2. Fashion Your Marketing Plan -- Chapter 3. Implement Your Marketing Plan -- Chapter 4. Construct Your Written Marketing Plan Report -- Chapter 5. Assess Your Marketing Plan -- Chapter 6. revise and Update Your Marketing Plan ("Lather, Rinse, and Repeat") -- Part II: Sample Marketing Plan Reports -- Example 1. Marketing Plan from an All-Electronic Library -- Example 2. Marketing Plan from a Public Library, Sample 1-- Example 3. Marketing Plan from a Public Library, Sample 2 -- Example 4. Marketing Plan from a Community College Library -- Example 5. Marketing Plan from a University Library, Sample 1 -- Example 6. Marketing Plan from a Regional Technical College in Ireland -- Example 7. Marketing Plan from a University library, Sample 2.

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