Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr.  (Text) (Text)

Marr, Bernard
Call no.: HF5415.32 .M367 2017Publication: Chichester, West Sussex : Wiley, 2017Description: xi, 308 pNotes: Reprint. Originally published: 2016.ISBN: 9781119231387 (hbk.); 1119231388Subject(s): Consumer behaviorStrategic planningBig dataLOC classification: HF5415.32 | .M367 2017
Contents:Introduction -- Walmart: How Big Data Is Used To Drive Supermarket Performance -- CERN: Unravelling the Secrets of the Universe with Big Data -- Netflix: How Netflix Used Big Data to Give Us the Programmes We Want -- Rolls-Royce: How Big Data Is Used To Drive Success In Manufacturing -- Shell: How Big Oil Uses Big Data -- Apixio: How Big Data Is Transforming Healthcare -- Lotus F1 Team: How Big Data Is Essential To The Success Of Motorsport Teams -- Pendleton & Son Butchers: Big Data for Small Business -- US Olympic Women's Cycling Team: How Big Data Analytics Is Used To Optimize Athletes' Performance -- ZSL: Big Data In The Zoo And To Protect Animals -- Facebook: How Facebook Use Big Data to Understand Customers -- John Deere: How Big Data Can Be Applied On Farms -- Royal Bank of Scotland: Using Big Data to Make Customer Service More Personal -- LinkedIn: How Big Data Is Used To Fuel Social Media Success -- Microsoft: Bringing Big Data To The Masses -- Acxiom: Fuelling Marketing With Big Data -- US Immigration and Customs: How Big Data Is Used To Keep Passengers Safe and Prevent Terrorism -- Nest: Bringing the Internet of Things into The Home -- GE: How Big Data Is Fuelling the Industrial Internet -- Etsy: How Big Data Is Used In A Crafty Way -- Narrative Science: How Big Data Is Used To Tell Stories -- BBC: How Big Data Is Used In The Media -- Milton Keynes: How Big Data Is Used To Create Smarter Cities -- Palantir: How Big Data Is Used To Help The CIA And To Detect Bombs In Afghanistan -- Airbnb: How Big Data Is Used To Disrupt the Hospitality Industry -- Sprint: Profiling Audiences Using Mobile Network Data -- Dickey's Barbecue Pit: How Big Data Is Used to Gain Performance Insights Into One Of America's Most Successful Restaurant Chains -- Caesars: Big Data At The Casino -- Fitbit: Big Data In The Personal Fitness Arena -- Ralph Lauren: Big Data In The Fashion Industry -- Zynga: Big Data In The Gaming Industry -- Autodesk: How Big Data Is Transforming The Software Industry -- Walt Disney Parks and Resorts: How Big Data Is Transforming Our Family Holidays -- Experian: Using Big Data To Make Lending Decisions And To Crack Down On Identity Fraud -- Transport for London: How Big Data Is Used To Improve And Manage Public Transport In London -- The US Government: Using Big Data To Run A Country -- IBM Watson: Teaching Computers To Understand And Learn -- Google: How Big Data Is At The Heart Of Google's Business Mode -- Terra Seismic: Using Big Data To Predict Earthquakes -- Apple: How Big Data Is At The Centre Of Their Business -- Twitter: How Twitter And IBM Deliver Customer Insights From Big Data -- Uber: How Big Data Is At The Centre Of Uber's Transportation Business -- Electronic Arts: Big Data In Video Gaming -- Kaggle: Crowdsourcing Your Data Scientist -- Amazon: How Predictive Analytics Are Used To Get A 360-Degree View Of Consumers -- Final Thoughts.
Summary: The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more For each company profiled, learn what data was used, what problem it solved, and the processes put it place to make it practical as well as the technical details, challenges, and lessons learned from each unique scenario.
แสดงรายการนี้ใน: TUBA-NewBook-2020-03-01(Foreign) | New Books 2016-10 (Foreign)
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Reprint. Originally published: 2016.

Includes bibliographical references and index.

Introduction -- Walmart: How Big Data Is Used To Drive Supermarket Performance -- CERN: Unravelling the Secrets of the Universe with Big Data -- Netflix: How Netflix Used Big Data to Give Us the Programmes We Want -- Rolls-Royce: How Big Data Is Used To Drive Success In Manufacturing -- Shell: How Big Oil Uses Big Data -- Apixio: How Big Data Is Transforming Healthcare -- Lotus F1 Team: How Big Data Is Essential To The Success Of Motorsport Teams -- Pendleton & Son Butchers: Big Data for Small Business -- US Olympic Women's Cycling Team: How Big Data Analytics Is Used To Optimize Athletes' Performance -- ZSL: Big Data In The Zoo And To Protect Animals -- Facebook: How Facebook Use Big Data to Understand Customers -- John Deere: How Big Data Can Be Applied On Farms -- Royal Bank of Scotland: Using Big Data to Make Customer Service More Personal -- LinkedIn: How Big Data Is Used To Fuel Social Media Success -- Microsoft: Bringing Big Data To The Masses -- Acxiom: Fuelling Marketing With Big Data -- US Immigration and Customs: How Big Data Is Used To Keep Passengers Safe and Prevent Terrorism -- Nest: Bringing the Internet of Things into The Home -- GE: How Big Data Is Fuelling the Industrial Internet -- Etsy: How Big Data Is Used In A Crafty Way -- Narrative Science: How Big Data Is Used To Tell Stories -- BBC: How Big Data Is Used In The Media -- Milton Keynes: How Big Data Is Used To Create Smarter Cities -- Palantir: How Big Data Is Used To Help The CIA And To Detect Bombs In Afghanistan -- Airbnb: How Big Data Is Used To Disrupt the Hospitality Industry -- Sprint: Profiling Audiences Using Mobile Network Data -- Dickey's Barbecue Pit: How Big Data Is Used to Gain Performance Insights Into One Of America's Most Successful Restaurant Chains -- Caesars: Big Data At The Casino -- Fitbit: Big Data In The Personal Fitness Arena -- Ralph Lauren: Big Data In The Fashion Industry -- Zynga: Big Data In The Gaming Industry -- Autodesk: How Big Data Is Transforming The Software Industry -- Walt Disney Parks and Resorts: How Big Data Is Transforming Our Family Holidays -- Experian: Using Big Data To Make Lending Decisions And To Crack Down On Identity Fraud -- Transport for London: How Big Data Is Used To Improve And Manage Public Transport In London -- The US Government: Using Big Data To Run A Country -- IBM Watson: Teaching Computers To Understand And Learn -- Google: How Big Data Is At The Heart Of Google's Business Mode -- Terra Seismic: Using Big Data To Predict Earthquakes -- Apple: How Big Data Is At The Centre Of Their Business -- Twitter: How Twitter And IBM Deliver Customer Insights From Big Data -- Uber: How Big Data Is At The Centre Of Uber's Transportation Business -- Electronic Arts: Big Data In Video Gaming -- Kaggle: Crowdsourcing Your Data Scientist -- Amazon: How Predictive Analytics Are Used To Get A 360-Degree View Of Consumers -- Final Thoughts.

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more For each company profiled, learn what data was used, what problem it solved, and the processes put it place to make it practical as well as the technical details, challenges, and lessons learned from each unique scenario.

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