The catalyst : how to change anyone's mind / Jonah Berger.  (Text) (Text)

Berger, Jonah
Call no.: BF637.C4 B465 2020Publication: New York : Simon & Schuster, 2020Description: x, 270 p. : illNotes: Reprint. Originally published: 2020.ISBN: 9781982143183; 1982143185Subject(s): Change (Psychology)Persuasion (Psychology)LOC classification: BF637.C4 | B465 2020
Contents:Reactance -- Endowment -- Distance -- Uncertainty -- Corroborating evidence -- Epilogue -- Acknowledgments -- Appendix. Active listening ; Applying freemium ; Force field analysis.
Summary: "The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst."--Amazon.com.
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General Books General Stacks BF637.C4 B465 2020 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
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Reprint. Originally published: 2020.

Includes bibliographical references (pages [243]-258) and index.

Reactance -- Endowment -- Distance -- Uncertainty -- Corroborating evidence -- Epilogue -- Acknowledgments -- Appendix. Active listening ; Applying freemium ; Force field analysis.

"The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst."--Amazon.com.

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