Global communication : theories, stakeholders, and trends / Thomas L. McPhail, Steven Phipps.  (Text) (Text)

McPhail, Thomas L
Phipps, Steven
Call no.: P96.I5 M374 2020Publication: Hoboken, N.J. : Wiley Blackwell, 2020Edition: 5th edDescription: ix, 311 p. : illISBN: 9781119522188 (paperback); 1119522188 (paperback)Subject(s): Communication, InternationalCommunication -- International cooperationAdditional physical formats: Online version:: Global communicationLOC classification: P96.I5 | M374 2020
Contents:1 Global Communication: Background -- 2 Development Research Traditions and Global Communication -- 3 The Message: Role of International Organizations -- 4 The Medium: Global Technologies and Organizations -- 5 Web?Based and Digital Media -- 6 US Multimedia Conglomerates -- 7 Media Stakeholders Outside the United States -- 8 European Media -- 9 The Global Music Industry -- 10 CNN: International Role, Impact, and Global Competitors -- 11 The Role of Global News Agencies and Sources -- 12 Arab Media and the Al Jazeera Effect / Lawrence Pintak -- 13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia / Junhao Hong -- 14 The Role of Global Advertising -- 15 Summary and Conclusions -- Select Bibliography -- Index
Summary: "This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"--
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ประเภททรัพยากร ตำแหน่งปัจจุบัน กลุ่มข้อมูล ตำแหน่งชั้นหนังสือ เลขเรียกหนังสือ สถานะ วันกำหนดส่ง บาร์โค้ด การจองรายการ
Book Book Faculty of Journalism and Mass Communication Library
General Books General Stacks P96.I5 M374 2020 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
31379015933220
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Includes bibliographical references (pages 290-297) and index.

1 Global Communication: Background -- 2 Development Research Traditions and Global Communication -- 3 The Message: Role of International Organizations -- 4 The Medium: Global Technologies and Organizations -- 5 Web?Based and Digital Media -- 6 US Multimedia Conglomerates -- 7 Media Stakeholders Outside the United States -- 8 European Media -- 9 The Global Music Industry -- 10 CNN: International Role, Impact, and Global Competitors -- 11 The Role of Global News Agencies and Sources -- 12 Arab Media and the Al Jazeera Effect / Lawrence Pintak -- 13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia / Junhao Hong -- 14 The Role of Global Advertising -- 15 Summary and Conclusions -- Select Bibliography -- Index

"This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"--

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