Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.  (Text) (Text)

Parker, Geoffrey (Geoffrey G.)
Van Alstyne, Marshall | Choudary, Sangeet Paul
Call no.: HF5415.1265 .P369 2016Publication: New York : W.W. NORTON & Company, c2016Edition: 1st edDescription: xiii, 336 p. : illISBN: 9780393249132 (hardcover); 0393249131 (hardcover); 0393354350 (pbk.); 9780393354355 (pbk.)Subject(s): Internet marketingStrategic planningLOC classification: HF5415.1265 | .P369 2016
Contents:Preface -- Today : welcome to the platform revolution -- Network effects : the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.
Summary: An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.
แสดงรายการนี้ใน: TUECON-New Books-2020-08-August
แท็ก: ไม่มีแท็กจากห้องสมุดสำหรับชื่อเรื่องนี้ เข้าสู่ระบบเพื่อเพิ่มแท็ก
ประเภททรัพยากร ตำแหน่งปัจจุบัน กลุ่มข้อมูล ตำแหน่งชั้นหนังสือ เลขเรียกหนังสือ สถานะ วันกำหนดส่ง บาร์โค้ด การจองรายการ
Book Book Economics Library (Puey Ungphakorn Library, Tha Phra Chan Campus)
General Books General Stacks HF5415.1265 .P369 2016 (เรียกดูชั้นหนังสือ) ยืมออก 16/07/2021 31379014882030
รายการจองทั้งหมด: 0

Includes bibliographical references and index.

Preface -- Today : welcome to the platform revolution -- Network effects : the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.

An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.

There are no comments on this title.

เพื่อโพสต์ความคิดเห็น

คลิกที่รูปภาพเพื่อดูในตัวแสดงภาพ

ห้องสมุด:

Thammasat University Library, 2 Prachan Road, Phranakorn, Bangkok 10200

Puey Ungphakorn Library (Rangsit Campus), Circulation Desk 662 564-4444 ext. 1305

Pridi Banomyong Library, Circulation Desk 662 613-3544