Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.
Contributor(s): Van Alstyne, Marshall | Choudary, Sangeet Paul.Material type: BookCall no.: HF5415.1265 .P369 2016Publication: New York : W.W. NORTON & Company, c2016Edition: 1st ed.Description: xiii, 336 p. : ill.ISBN: 9780393249132 (hardcover); 0393249131 (hardcover); 0393354350 (pbk.); 9780393354355 (pbk.).Subject(s): Internet marketing | Strategic planning
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Includes bibliographical references and index.
Preface -- Today : welcome to the platform revolution -- Network effects : the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.
An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.
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