Normal view MARC view ISBD view

Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.

By: Parker, Geoffrey (Geoffrey G.).
Contributor(s): Van Alstyne, Marshall | Choudary, Sangeet Paul.
Material type: materialTypeLabelBookCall no.: HF5415.1265 .P369 2016Publication: New York : W.W. NORTON & Company, c2016Edition: 1st ed.Description: xiii, 336 p. : ill.ISBN: 9780393249132 (hardcover); 0393249131 (hardcover); 0393354350 (pbk.); 9780393354355 (pbk.).Subject(s): Internet marketing | Strategic planning
Contents:
Preface -- Today : welcome to the platform revolution -- Network effects : the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.
Summary: An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.
List(s) this item appears in: TUECON-New Books-2020-08-AUG
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Puey Ungphakorn Library (Econ., Tha Prachan Campus)
General Stacks
General Books HF5415.1265 .P369 2016 (See Similar Items) Available 31379014882030
Total holds: 0

Includes bibliographical references and index.

Preface -- Today : welcome to the platform revolution -- Network effects : the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.

An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.

There are no comments for this item.

Click on an image to view it in the image viewer

Open Library:

Thammasat University Library
2 Prachan Road, Phranakorn, Bangkok 10200
Tel: 662 613-3544 (Pridi Banomyong Library, Circulation Desk)
Tel: 662 564-4444 ext. 1305 (Puey Ungphakorn Library (Rangsit Campus), Circulation Desk)