Good charts : the HBR guide to making smarter, more persuasive data visualizations / Scott Berinato.  (Text) (Text)

Berinato, Scott
Call no.: HF5718.22 .B47 2016Publication: Boston : Harvard Business Review Press, c2016Description: 255 pISBN: 9781633690707 (pbk.); 1633690709Subject(s): Business presentations -- Charts, diagrams, etcVisual communicationCommunication in managementLOC classification: HF5718.22 | .B47 2016
Contents:Introduction : A new language and a necessary craft -- Part I. Understand : A brief history of Dataviz: the art and science that built a new language -- When a chart hits our eyes: some science of how we see -- Part II. Create : Two questions: four types: a simple typology for chart making : Idea illustration ; Idea generation ; Visual discovery ; Everyday Dataviz -- Better charts in a couple of hours: a simple framework : Prep ; Talk and listen ; Sketch ; Prototype -- Part III. Refine : Refine to impress: getting to the "feeling behind our eyes" -- Refine to persuade: three steps to more-persuasive charts -- Persuasion or manipulation?: The blurred edge of truth -- Present to persuade: getting a good chart to their eyes and into their minds -- Visual crit: how to practice looking at (and making) good charts -- Conclusion : Keep going.
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General Books General Stacks HF5718.22 .B47 2016 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ 31379014251293
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Includes bibliographical references (233-245) and index.

Introduction : A new language and a necessary craft -- Part I. Understand : A brief history of Dataviz: the art and science that built a new language -- When a chart hits our eyes: some science of how we see -- Part II. Create : Two questions: four types: a simple typology for chart making : Idea illustration ; Idea generation ; Visual discovery ; Everyday Dataviz -- Better charts in a couple of hours: a simple framework : Prep ; Talk and listen ; Sketch ; Prototype -- Part III. Refine : Refine to impress: getting to the "feeling behind our eyes" -- Refine to persuade: three steps to more-persuasive charts -- Persuasion or manipulation?: The blurred edge of truth -- Present to persuade: getting a good chart to their eyes and into their minds -- Visual crit: how to practice looking at (and making) good charts -- Conclusion : Keep going.

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