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Good charts : the HBR guide to making smarter, more persuasive data visualizations / Scott Berinato.

By: Berinato, Scott.
Material type: materialTypeLabelBookCall no.: HF5718.22 .B47 2016Publication: Boston : Harvard Business Review Press, c2016Description: 255 p.ISBN: 9781633690707 (pbk.); 1633690709.Subject(s): Business presentations -- Charts, diagrams, etc | Visual communication | Communication in management
Contents:
Introduction : A new language and a necessary craft -- Part I. Understand : A brief history of Dataviz: the art and science that built a new language -- When a chart hits our eyes: some science of how we see -- Part II. Create : Two questions: four types: a simple typology for chart making : Idea illustration ; Idea generation ; Visual discovery ; Everyday Dataviz -- Better charts in a couple of hours: a simple framework : Prep ; Talk and listen ; Sketch ; Prototype -- Part III. Refine : Refine to impress: getting to the "feeling behind our eyes" -- Refine to persuade: three steps to more-persuasive charts -- Persuasion or manipulation?: The blurred edge of truth -- Present to persuade: getting a good chart to their eyes and into their minds -- Visual crit: how to practice looking at (and making) good charts -- Conclusion : Keep going.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Boonchoo Treethong Library, Lampang Campus
General Stacks
General Books HF5718.22 .B47 2016 (See Similar Items) Available 31379014251293
Total holds: 0

Includes bibliographical references (233-245) and index.

Introduction : A new language and a necessary craft -- Part I. Understand : A brief history of Dataviz: the art and science that built a new language -- When a chart hits our eyes: some science of how we see -- Part II. Create : Two questions: four types: a simple typology for chart making : Idea illustration ; Idea generation ; Visual discovery ; Everyday Dataviz -- Better charts in a couple of hours: a simple framework : Prep ; Talk and listen ; Sketch ; Prototype -- Part III. Refine : Refine to impress: getting to the "feeling behind our eyes" -- Refine to persuade: three steps to more-persuasive charts -- Persuasion or manipulation?: The blurred edge of truth -- Present to persuade: getting a good chart to their eyes and into their minds -- Visual crit: how to practice looking at (and making) good charts -- Conclusion : Keep going.

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