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The agile innovation master plan : how to align innovation with strategy the CEO's guide / Langdon Morris with Moses Ma.

By: Morris, Langdon.
Contributor(s): Ma, Moses, 1956-.
Material type: materialTypeLabelBookCall no.: HD45 .M678 2017Publication: [S.l.] : Futurelab Press, c2017Edition: Rev. ed.Description: 344 p. : ill.Notes: Rev. ed. of: The innovation master plan.ISBN: 9781544764658; 1544764650.Subject(s): Technological innovations -- Management | Management | Organizational changeSummary: The Agile Innovation Master Plan is the revised edition of The Innovation Master Plan by Langdon Morris. The classic work from 2011, The Innovation Master Plan, has been adopted in corporations and universities worldwide. This global framework for innovation management and strategy has now been updated with the latest thinking and best practices in Agile. Is there any doubt in your mind about the importance of innovation? Do you feel that innovation is vital to the future of your company? Then perhaps you’ve already discovered that the process of innovation is difficult to manage. It’s risky, expensive, and unpredictable. Further, some leaders look at the innovations that come from companies like Apple or P&G, and think, “We don’t have people or resources like theirs. We can’t do that kind of magic.” But the truth is that Apple’s success, or P&G’s, or Toyota’s, isn’t due to magic; it’s because they follow a disciplined innovation process. So the best way for your firm to become an innovator is to adopt a systematic approach applies the best tools, and also goes beyond tools to help you manage the large scale risks and opportunities that your organization faces. This system elevates innovation to what it really should be, a strategic asset to your organization. Defining that system is the intent behind The Agile Innovation Master Plan.
List(s) this item appears in: TUBA-NewBook-2020-07-01(Foreign)
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Rev. ed. of: The innovation master plan.

Includes bibliographical references and index.

The Agile Innovation Master Plan is the revised edition of The Innovation Master Plan by Langdon Morris. The classic work from 2011, The Innovation Master Plan, has been adopted in corporations and universities worldwide. This global framework for innovation management and strategy has now been updated with the latest thinking and best practices in Agile. Is there any doubt in your mind about the importance of innovation? Do you feel that innovation is vital to the future of your company? Then perhaps you’ve already discovered that the process of innovation is difficult to manage. It’s risky, expensive, and unpredictable. Further, some leaders look at the innovations that come from companies like Apple or P&G, and think, “We don’t have people or resources like theirs. We can’t do that kind of magic.” But the truth is that Apple’s success, or P&G’s, or Toyota’s, isn’t due to magic; it’s because they follow a disciplined innovation process. So the best way for your firm to become an innovator is to adopt a systematic approach applies the best tools, and also goes beyond tools to help you manage the large scale risks and opportunities that your organization faces. This system elevates innovation to what it really should be, a strategic asset to your organization. Defining that system is the intent behind The Agile Innovation Master Plan.

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