Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow, Marcel Jennings.  (Text) (Text)

Altstiel, Tom
Grow, Jean | Jennings, Marcel
Call no.: HF5823 .A48 2020Publication: Los Angeles : SAGE Publications, c2020Edition: 5th ed., international student edDescription: xxvi, 455 p. : col. illISBN: 9781544370361 (paperback); 1544370369 (paperback)Subject(s): AdvertisingLOC classification: HF5823 | .A48 2020
Contents:Creativity: concept is still king -- Strategy and branding: putting a face on a product -- Ethical and legal issues: doing the right thing for the right reasons -- Diverse audiences: making genuine connections -- International advertising: it's a global marketplace -- Concepts and design: what's the big idea? -- Campaigns: synergy and integration -- Headlines and copy basics: get their attention and hold it -- Print: writing for reading -- Radio and television advertising: interruptions that sell -- Writing for websites: copy and content -- Socially mobile: ideas for the small screen -- Support media: everyone out of the box -- Direct marketing: hitting the bull's-eye -- Business-to-business: selling along the supply chain -- Survival guide: landing your first job and thriving.
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Book Book Faculty of Journalism and Mass Communication Library
General Books General Stacks HF5823 .A48 2020 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
31379015906218
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Includes bibliographical references and index.

Creativity: concept is still king -- Strategy and branding: putting a face on a product -- Ethical and legal issues: doing the right thing for the right reasons -- Diverse audiences: making genuine connections -- International advertising: it's a global marketplace -- Concepts and design: what's the big idea? -- Campaigns: synergy and integration -- Headlines and copy basics: get their attention and hold it -- Print: writing for reading -- Radio and television advertising: interruptions that sell -- Writing for websites: copy and content -- Socially mobile: ideas for the small screen -- Support media: everyone out of the box -- Direct marketing: hitting the bull's-eye -- Business-to-business: selling along the supply chain -- Survival guide: landing your first job and thriving.

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