Careers in media and communication / Stephanie A. Smith.
By: Smith, Stephanie.Material type: BookCall no.: P91.6 .S65 2019Publication: Thousand Oaks, California : SAGE Publications, Inc., c2019Description: 167 p.ISBN: 9781506360928 (pbk.); 1506360920 (pbk.).Subject(s): Mass media -- Vocational guidance | Communication -- Vocational guidance
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Includes bibliographical references and index.
Chapter 1: Mass Communication -- What Is Mass Communication? -- Theories of Mass Communication -- Mass Communication Methods -- Mass Communication in Society --
Trends in Mass Communication -- Skills -- Chapter 2: Advertising and Marketing -- What Is Advertising? -- Marketing -- Careers in Advertising and Marketing -- Insider Insight: Tonya Hottmann, Director of Marketing -- Advertising and Marketing Jobs: By the Numbers -- Skills Needed for Advertising and Marketing -- Advertising and Marketing Vocabulary -- Job Search Terms -- Chapter 3: Public Relations -- History of Public Relations -- Public Relations Today -- Careers in Public Relations -- Public Relations Duties -- Insider Insight: Evan S. K. Sullivan, APR, Director of Public Relations (Agency) -- Insider Insight: Alexandra Sabbag, Founder and Principal -- Insider Insight: Erin Spain, Communications Director -- Public Relations Jobs: By the Numbers -- Skills Needed for Public Relations -- Job Search Terms -- Chapter 4: Journalism -- History of Journalism -- Journalism Today -- Careers in Journalism -- Insider Insight: Natalie Brunell, Television News Reporter -- Insider Insight: Katey McFarlan, Blogger -- Insider Insight: Lee Wolverton, Managing Editor -- Journalism Jobs: By the Numbers -- Skills Needed for Journalism -- Job Search Terms --
Chapter 5: Mass Communication Careers in Business -- What Is Business? -- The Role of Mass Communication in Business
-- Mass Communication Careers in Business -- Insider Insight: Keri Gavin, Director of Host Relations and Customized Training -- Insider Insight: Megan Sommer, Corporate Recruiter -- Mass Communication Careers in Business: By the Numbers -- Skills Needed for Mass Communication -- Chapter 6: Publishing -- What Is Publishing? -- History -- Today’s Trends -- Careers in Publishing -- Career Domains -- Insider Insight: Paddy Calistro, President and CEO -- Insider Insight: Moira Kerrigan, Associate Director of Marketing -- Insider Insight: Jen Brady, Advertising Associate -- Publishing Jobs: By the Numbers -- Skills Needed for Publishing -- Chapter 7: Telecommunications and Visual Communication -- What Is Telecommunications? -- Careers in Telecommunications -- Insider Insight: Dutch Wargo, Cameraman
-- Skills Needed for Telecommunications -- Job Search Terms -- What Is Visual Communication? -- Careers in Visual Communication -- Insider Insight: Katie Dolciato, Associate Art Director -- Skills Needed for Visual Communication -- What Is Public Administration? -- Job Search Terms -- Telecommunications and Visual Communication Jobs: By the Numbers -- Chapter 8: Public Administration -- What Is Public Administration? -- Careers in Public Administration -- Insider Insight: Jim Norris, Village Manager -- Insider Insight: Michael Crotty, Assistant Village Manager/Director of Human Resources
-- Public Administration Jobs: By the Numbers -- Skills Needed for Public Administration -- Job Search Terms -- Chapter 9: Nonprofits -- What Are Nonprofits? -- Careers in Nonprofits -- Insider Insight: Emily Anderly, Fund-Raising Director -- Insider Insight: Linda J. Smith, Marketing Director -- Nonprofit Jobs: By the Numbers -- Skills Needed for Nonprofits -- Job Search Terms -- Chapter 10: Skills -- Hard Skills -- Soft Skills -- Interpersonal Skills -- Personality -- Conclusion -- Chapter 11: Preparation -- Personal Branding -- Online Presence -- Portfolios -- Chapter 12: Experience -- Internships -- Volunteer Work -- Course Projects -- Part-Time Work -- Closing Tips for Experience -- Chapter 13: Searching and Applying for Jobs -- Job Searching -- Job Applications -- Conclusion -- Chapter 14: Interviewing -- Preparation -- Execution -- Follow-Up -- Chapter 15: Career Success Strategies -- Adjustment and Assimilation -- Continued Learning -- Mentoring.
Careers in Media and Communication is a practical resource that helps you understand how a communication degree can prepare you for a range of fulfilling careers; it gives you the skills you will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide you through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, you will explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek.
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