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Corporate communication : principles and practice / Jaishri Jethwaney.

By: Jethwaney, Jaishri N.
Material type: materialTypeLabelBookCall no.: HD30.3 .J48 2018Publication: New Delhi, India ; Thousand Oaks, CA : SAGE, 2018Edition: 2nd ed.Description: xxiii, 418, 12 p. : ill.Notes: Earlier edition: 2010.ISBN: 9789352806874 (paperback); 9352806875 (paperback).Subject(s): Communication in management | Communication in organizations | Communication in management -- India | Communication in organizations -- India
Contents:
Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.
List(s) this item appears in: TUJC-New Book-202007-01
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Book Book Faculty of Journalism and Mass Communication Library
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General Books HD30.3 .J48 2018 (See Similar Items) Checked out 06/10/2020 31379015906234
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Earlier edition: 2010.

Includes bibliographical references and index.

Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.

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