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Designing quality survey questions / Sheila B. Robinson, Kimberly Firth Leonard.

By: Robinson, Sheila B, 1964-.
Contributor(s): Leonard, Kimberly Firth.
Material type: materialTypeLabelBookCall no.: HM538 .R63 2019Publication: Thousand Oaks, CA : SAGE, c2019Description: xxiii, 229 p. : ill.ISBN: 9781506330549 (paperback); 1506330541 (paperback).Subject(s): Social surveys -- Methodology | Questionnaires -- Methodology
Contents:
Ch. 1 Why Quality Surveys And Questions Matter -- What Is A Quality Survey? -- What Makes Survey Questions Quality Questions? -- What Makes A Survey A Quality Survey? -- Why Does Quality Matter? -- Why Do We Need A Purposeful Survey Design Process? -- Surveys Are Inherently Imperfect Tools And Are Easily Fraught With Error -- Self-Reports Are Problematic -- Surveys Are Often Developed Without The Benefit Of Formal Study Or Practice -- Surveys Developed Internally Are Increasingly Common And Require Extra Attention -- Question Wording Can Dramatically Impact Responses And Data Quality -- Today's Survey Researcher Must Work To Ensure Cultural Relevance -- Survey Fatigue And Nonresponse Negatively Impact Data Collection -- Applying Design Thinking To Survey Research -- Empathize -- Understand -- Brainstorm -- Prototype -- Test -- An Iterative Process -- A Purposeful Survey Design Process -- Planning And Predrafting -- Developing Questions -- Finalizing -- An Iterative Process -- Discussion Questions -- Design Drills -- Extended Learning -- Pt. I What To Consider Before Drafting Survey Questions -- Ch. 2 Planning And Predrafting -- Why Survey? The Importance Of Establishing Purpose -- What Will Be Measured? Understanding Constructs And Indicators -- Wait, Do You Really Need A Survey? -- Is A New Data Collection Effort Necessary? -- Is Another Data Collection Tool A Better Fit? -- What Can Be Measured With A Survey? -- Attributes -- Behavior -- Abilities -- Thoughts -- What Are The Advantages And Limitations Of Surveys? -- Advantages -- Limitations -- Discussion Questions -- Design Drills -- Extended Learning -- Ch. 3 Understanding Respondents -- Cognitive Tasks Involved In Answering Questions -- Comprehension -- Retrieval -- Judgement -- Response -- Respondent Willingness And Ability To Participate In A Survey -- Factors Related To Willingness -- Factors Related To Ability -- Context And Culture -- Survey Context -- Distinguishing Researcher And Respondent Culture -- Cultural Competence And Responsiveness -- Power Dynamics -- Preparing For Cultural Responsiveness -- Discussion Questions -- Design Drills -- Extended Learning -- Pt. Ii How To Develop Survey Questions And Response Options -- Ch. 4 Sourcing And Crafting Questions -- Sourcing Survey Questions -- Brainstorming -- Engaging Potential Respondents Or Informants -- Using Or Adapting Existing Measures -- The Anatomy And Physiology Of Survey Questions -- Composing Question Stems -- Reference Periods -- Avoiding Problematic Wording And Question Types -- Problematic Text Features -- Ambiguous Wording -- Double-Barreled Questions -- Leading And Loaded Questions -- Open-Ended Questions -- Why Use Open-Ended Questions? -- How To Compose Open-Ended Questions -- When To Use Open-Ended Questions -- Closed-Ended Questions -- Types Of Closed-Ended Questions -- Discussion Questions -- Design Drills -- Extended Learning -- Ch. 5 Constructing Response Options -- Determining Appropriate Response Options -- How Many Response Options To Include -- The Odds Or Evens (Midpoint] Debate -- Unipolar And Bipolar Response Scales -- Using A "Don't Know" Option -- Frequency Scales -- Likert Items And Likert-Type Items -- Strategies For Designing Response Options -- Matching Response Options To Question Stems -- Offering Enough Response Options -- Labeling Response Options -- Ordering Response Options -- Decomposition -- Retrieval Cues -- Discussion Questions -- Design Drills -- Extended Learning -- Ch. 6 Special Purpose And Sensitive Questions -- Questions With Special Purposes -- Filter Questions -- Quality Control Questions -- Sensitive Questions -- Social Desirability Bias -- Demographic Questions -- Specific Categories Of Demographic Questions -- Discussion Questions -- Design Drills -- Extended Learning -- Pt. Iii Knowing When A Survey Is Ready For Use -- Ch. 7 Finalizing Questions And Using Pretesting Strategies -- Why Pretest Surveys And Their Questions? -- Advantages Of Pretesting -- How Can Surveys And Their Questions Be Tested Prior To Use? -- Survey Quality Assessment Tools -- Expert Review -- Cognitive Interviewing -- Focus Groups -- Pilot Testing -- Discussion Questions -- Design Drills -- Extended Learning -- Ch. 8 Pulling It All Together To Maximize Response -- Survey Instructions -- Order Effects -- Formatting The Survey -- Formatting For Respondent Understanding -- Online Platforms -- Mobile-Friendly Formatting -- Attending To Visual Disabilities -- Reviewing For Reading Comprehension -- Contacting Potential Respondents -- Compelling Invitations -- Sufficient And Engaging Reminders -- Informed Consent/Assent -- Survey Incentives -- Planning For Administration -- Selecting A Survey Administration Mode -- Determining A Survey Timeline -- Planning For Analysis -- Discussion Questions -- Design Drills -- Extended Learning.
List(s) this item appears in: TUJC-New Book-202007-01
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Includes bibliographical references and index.

Ch. 1 Why Quality Surveys And Questions Matter -- What Is A Quality Survey? -- What Makes Survey Questions Quality Questions? -- What Makes A Survey A Quality Survey? -- Why Does Quality Matter? -- Why Do We Need A Purposeful Survey Design Process? -- Surveys Are Inherently Imperfect Tools And Are Easily Fraught With Error -- Self-Reports Are Problematic -- Surveys Are Often Developed Without The Benefit Of Formal Study Or Practice -- Surveys Developed Internally Are Increasingly Common And Require Extra Attention -- Question Wording Can Dramatically Impact Responses And Data Quality -- Today's Survey Researcher Must Work To Ensure Cultural Relevance -- Survey Fatigue And Nonresponse Negatively Impact Data Collection -- Applying Design Thinking To Survey Research -- Empathize -- Understand -- Brainstorm -- Prototype -- Test -- An Iterative Process -- A Purposeful Survey Design Process -- Planning And Predrafting -- Developing Questions -- Finalizing -- An Iterative Process -- Discussion Questions -- Design Drills -- Extended Learning -- Pt. I What To Consider Before Drafting Survey Questions -- Ch. 2 Planning And Predrafting -- Why Survey? The Importance Of Establishing Purpose -- What Will Be Measured? Understanding Constructs And Indicators -- Wait, Do You Really Need A Survey? -- Is A New Data Collection Effort Necessary? -- Is Another Data Collection Tool A Better Fit? -- What Can Be Measured With A Survey? -- Attributes -- Behavior -- Abilities -- Thoughts -- What Are The Advantages And Limitations Of Surveys? -- Advantages -- Limitations -- Discussion Questions -- Design Drills -- Extended Learning -- Ch. 3 Understanding Respondents -- Cognitive Tasks Involved In Answering Questions -- Comprehension -- Retrieval -- Judgement -- Response -- Respondent Willingness And Ability To Participate In A Survey -- Factors Related To Willingness -- Factors Related To Ability -- Context And Culture -- Survey Context -- Distinguishing Researcher And Respondent Culture -- Cultural Competence And Responsiveness -- Power Dynamics -- Preparing For Cultural Responsiveness -- Discussion Questions -- Design Drills -- Extended Learning -- Pt. Ii How To Develop Survey Questions And Response Options -- Ch. 4 Sourcing And Crafting Questions -- Sourcing Survey Questions -- Brainstorming -- Engaging Potential Respondents Or Informants -- Using Or Adapting Existing Measures -- The Anatomy And Physiology Of Survey Questions -- Composing Question Stems -- Reference Periods -- Avoiding Problematic Wording And Question Types -- Problematic Text Features -- Ambiguous Wording -- Double-Barreled Questions -- Leading And Loaded Questions -- Open-Ended Questions -- Why Use Open-Ended Questions? -- How To Compose Open-Ended Questions -- When To Use Open-Ended Questions -- Closed-Ended Questions -- Types Of Closed-Ended Questions -- Discussion Questions -- Design Drills -- Extended Learning -- Ch. 5 Constructing Response Options -- Determining Appropriate Response Options -- How Many Response Options To Include -- The Odds Or Evens (Midpoint] Debate -- Unipolar And Bipolar Response Scales -- Using A "Don't Know" Option -- Frequency Scales -- Likert Items And Likert-Type Items -- Strategies For Designing Response Options -- Matching Response Options To Question Stems -- Offering Enough Response Options -- Labeling Response Options -- Ordering Response Options -- Decomposition -- Retrieval Cues -- Discussion Questions -- Design Drills -- Extended Learning -- Ch. 6 Special Purpose And Sensitive Questions -- Questions With Special Purposes -- Filter Questions -- Quality Control Questions -- Sensitive Questions -- Social Desirability Bias -- Demographic Questions -- Specific Categories Of Demographic Questions -- Discussion Questions -- Design Drills -- Extended Learning -- Pt. Iii Knowing When A Survey Is Ready For Use -- Ch. 7 Finalizing Questions And Using Pretesting Strategies -- Why Pretest Surveys And Their Questions? -- Advantages Of Pretesting -- How Can Surveys And Their Questions Be Tested Prior To Use? -- Survey Quality Assessment Tools -- Expert Review -- Cognitive Interviewing -- Focus Groups -- Pilot Testing -- Discussion Questions -- Design Drills -- Extended Learning -- Ch. 8 Pulling It All Together To Maximize Response -- Survey Instructions -- Order Effects -- Formatting The Survey -- Formatting For Respondent Understanding -- Online Platforms -- Mobile-Friendly Formatting -- Attending To Visual Disabilities -- Reviewing For Reading Comprehension -- Contacting Potential Respondents -- Compelling Invitations -- Sufficient And Engaging Reminders -- Informed Consent/Assent -- Survey Incentives -- Planning For Administration -- Selecting A Survey Administration Mode -- Determining A Survey Timeline -- Planning For Analysis -- Discussion Questions -- Design Drills -- Extended Learning.

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