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Introducing communication research : paths of inquiry / Donald Treadwell, Andrea Davis.

By: Treadwell, D. F. (Donald Francis).
Contributor(s): Davis, Andrea, (Andrea M.).
Material type: materialTypeLabelBookCall no.: P91.3 .T74 2020Publication: Thousand Oaks, Calif. : SAGE Publications, Inc., c2020Edition: 4th ed.Description: xxv, 323 p.ISBN: 9781544372167 (paperback); 1544372167 (paperback); 9781506369051 (paperback); 1506369057 (paperback).Subject(s): Communication -- Research -- MethodologySummary: "Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, this text introduces both quantitative and qualitative methods."--
List(s) this item appears in: TUJC-New Book-202007-01
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Book Book Faculty of Journalism and Mass Communication Library
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General Books P91.3 .T74 2020 (See Similar Items) Available 31379015906291
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Includes bibliographical references and Index.

"Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, this text introduces both quantitative and qualitative methods."--

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