McQuail's media and mass communication theory / Denis McQuail & Mark Deuze.  (Text) (Text)

McQuail, Denis
Deuze, Mark
Call no.: P90 .M295 2020Publication: London ; Thousand Oaks, Calif. : Sage Publications, 2020Edition: 7th edDescription: ix, 672 p. : illNotes: Previous edition: published as McQuail's mass communication theory by Denis McQuail. 2010.ISBN: 9781473902510 (pbk.); 1473902509 (hbk.); 9781473902503 (pbk.) ; 1473902517 (pbk.)Other title: Media and mass communication theory [Portion of title] | Mass communication theory [Portion of title]Uniform titles: McQuail's mass communication theory Subject(s): Mass mediaMass media -- PhilosophyLOC classification: P90 | .M295 2020
Contents:Part 1 Preliminaries -- Chapter 1: Introduction to the Book -- Chapter 2: The Rise, Decline, and Return of Mass Media -- Part 2 Theories -- Chapter 3: Concepts and Models for Mass Communication -- Chapter 4: Theories of Media and Society -- Chapter 5: Media, Mass Communication, and Culture -- Chapter 6: New Media Theory -- Part 3 Structures -- Chapter 7: Freedom and Accountability of Media -- Chapter 8: Ownership and Governance of Media -- Chapter 9: Global Mass Communication -- Part 4 Organizations -- Chapter 10: The Media Organization: Pressures and Demands -- Chapter 11: The Production of Media Culture -- Part 5 Content -- Chapter 12: Media Content: Issues, Concepts and Methods of Analysis -- Chapter 13: Media Genres, Formats and Texts -- Part 6 Audiences -- Chapter 14: Audience Theory and Research Traditions -- Chapter 15: Audience Formation and Experience -- Part 7 Effects -- Chapter 16: Processes and Models of Media Effects -- Chapter 17: A Canon of Media Effects -- Part 8 Epilogue -- Chapter 18: The Future of Media and Mass Communication Theory.
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General Books P90 .M295 2020 (เรียกดูชั้นหนังสือ) ยืมออก 31/08/2022 31379015906309
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Previous edition: published as McQuail's mass communication theory by Denis McQuail. 2010.

Includes bibliographical references and index.

Part 1 Preliminaries -- Chapter 1: Introduction to the Book -- Chapter 2: The Rise, Decline, and Return of Mass Media -- Part 2 Theories -- Chapter 3: Concepts and Models for Mass Communication -- Chapter 4: Theories of Media and Society -- Chapter 5: Media, Mass Communication, and Culture -- Chapter 6: New Media Theory -- Part 3 Structures -- Chapter 7: Freedom and Accountability of Media -- Chapter 8: Ownership and Governance of Media -- Chapter 9: Global Mass Communication -- Part 4 Organizations -- Chapter 10: The Media Organization: Pressures and Demands -- Chapter 11: The Production of Media Culture -- Part 5 Content -- Chapter 12: Media Content: Issues, Concepts and Methods of Analysis -- Chapter 13: Media Genres, Formats and Texts -- Part 6 Audiences -- Chapter 14: Audience Theory and Research Traditions -- Chapter 15: Audience Formation and Experience -- Part 7 Effects -- Chapter 16: Processes and Models of Media Effects -- Chapter 17: A Canon of Media Effects -- Part 8 Epilogue -- Chapter 18: The Future of Media and Mass Communication Theory.

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