Portfolio building activities in social media : exercises in strategic communication / Karen Freberg.
By: Freberg, Karen June.Material type: BookCall no.: HF5415.1265 .F74 2019Publication: Thousand Oaks, Calif. : SAGE, c2019Description: 89 p.ISBN: 9781544338255 (pbk); 1544338252 (pbk).Subject(s): Internet marketing | Internet in publicity | Internet in public relations | Social media
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|HF5415.1265 .D63 2016 The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns /||HF5415.1265 .D86 2011 Facebook advertising for dummies /||HF5415.1265 .E93 2010 Social media marketing : the next generation of business engagement /||HF5415.1265 .F74 2019 Portfolio building activities in social media : exercises in strategic communication /||HF5415.1265 .G65 2011 Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships /||HF5415.1265 .G76 Handbook of online marketing research /||HF5415.1265 .H353 2011 Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /|
Introduction to social media : an art and science -- Ethical and legal fundamentals in social media -- Personal and professional branding -- Industry qualifications and roles -- Research in social media : listening, monitoring, and analysis -- Strategic planning for social media -- Strategic writing for social media -- Audience segmentation and analysis -- Creating, managing, and curating content -- Measurement, evaluation, budget and calendar -- How social media is applied : exploring different specializations, part I -- How social media is applied : exploring different specializations, part II -- What does the social media world have that is new?
"Exercises in Social Media for Strategic Communication is comprised of 50 real-world activities across various social media platforms designed to help students engage with social media from the perspective of a professional, strategic communicator. These activities and assignments give students hands-on experiences with real world challenges, and can be used to build a portfolio of work for use with job applications. Designed to be used with Freberg's social media book but flexible enough to bundle with any PR textbook, the exercise guide includes everything from brand analyses to budget assignments to pitch activities"--
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