Fiesta : branding and identity for festivals / edited by Wang Shaoqiang.  (Text) (Text)

Wang, Shaoqiang
Call no.: GT3935 .F54 2018Publication: Hong Kong : Sandu Publishing 2018Description: 240 p. : col. illNotes: Book design, concepts & art direction by Sandu Publishing.; Includes index.ISBN: 9887852740; 9789887852742Subject(s): Festivals -- Management -- Pictorial worksSpecial events -- Marketing -- Pictorial worksBranding (Marketing) -- Pictorial worksLOC classification: GT3935 | .F54 2018
Contents:Preface : Designing for experiences / Richars Meza -- Film : Monta Film Festival ; Scream Film Festival ; My Loyal Slaves Film Festival ; New York Asian Film Festival ; Formentera Film 2017 ; Dwa Brzegi: 10th Film and Art Festival ; Amsterdam Spanish FIlm Festival (ASFF) ; Cult Film Festival ; Valongo International Image Festival ; Student Indie Film Festival ; Dekino Short Film Festival : DOKUFEST festival compaign 2017 ; Imagine Film Festival -- Music : Flow festival ; Panama Plus Festival 2017 ; Fauna Primavera Festival ; Bud Light Hellow Festival ; Garden Beats: The Electronic Picnic Festival ; The Peacock Society Festival ; HUSH Full Music 2017 ; Latido Music Festival ; Indirekt Festival ; Festival Nrmal 2017 ; Aiming High ; GAMMA Festival ; NeonLights SG ; 8090® ; 02. Magyar Klipszemle ; JVAL festival ; Glitch Festival ; Park Live Festival ; JazzArt Festival -- Art : Philantra festival ; Ars Independent Festival ; FIS Festival Internacional de Solos 2016 ; Ars Cameralis Festival ; VR Fest ; The 16th Macao City Fringe Festival ; Festival de arte urbano ; Street Art Festival ; BeSpectACTive! Festival ; 13th HIGH FEST International Performing Arts Festival ; INAYA ; GIF Fest SG ; FIU ; International Platonov Arts Festival ; DGTL ; Gdańsk Dance Festival -- Culture : 2016 Singapore Writers Festival ; Macao Library Week 2016 ; Bánkitó Festival 2016 ; Festival Neighbors ; Spotlight Festival ; Luna de Octubre ; Semana da Cerveja de Porto Alegre ; Malakids Fest ; Bánkitó Festival 2017 -- Design : Latin American Design Festival 2017 ; BIC Festival 2017 ; Latin American Design Festival 2016 ; Archifest 2017: Building Agency ; Latin American design festival 2015 ; Adherente ; Visuelt Festival 2017 ; ING Creative Festival ; 2017 Beijing Design Week: 751 International Design Festival ; White Square 2017 ; Red Jobors Fest ; Visual Playground 2017.
Summary: The Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world. The festivals examined span the worlds of music, cinema, design, gastronomy, culture, and art. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as logos, posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T-shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination, as well as for festival organizers and anyone interested in visual culture in general. The events featured, which include Flow Festival, Green Film Fest, ADC Awards, Forward Design Festival, and Barcelona Design Week, show that the successof a festival has a close connection to its tailor-made branding and design and that no matter what the subject of the festival is, it is essential to have a coherent identity strategy.
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Book design, concepts & art direction by Sandu Publishing.

Includes index.

Preface : Designing for experiences / Richars Meza -- Film : Monta Film Festival ; Scream Film Festival ; My Loyal Slaves Film Festival ; New York Asian Film Festival ; Formentera Film 2017 ; Dwa Brzegi: 10th Film and Art Festival ; Amsterdam Spanish FIlm Festival (ASFF) ; Cult Film Festival ; Valongo International Image Festival ; Student Indie Film Festival ; Dekino Short Film Festival : DOKUFEST festival compaign 2017 ; Imagine Film Festival -- Music : Flow festival ; Panama Plus Festival 2017 ; Fauna Primavera Festival ; Bud Light Hellow Festival ; Garden Beats: The Electronic Picnic Festival ; The Peacock Society Festival ; HUSH Full Music 2017 ; Latido Music Festival ; Indirekt Festival ; Festival Nrmal 2017 ; Aiming High ; GAMMA Festival ; NeonLights SG ; 8090® ; 02. Magyar Klipszemle ; JVAL festival ; Glitch Festival ; Park Live Festival ; JazzArt Festival -- Art : Philantra festival ; Ars Independent Festival ; FIS Festival Internacional de Solos 2016 ; Ars Cameralis Festival ; VR Fest ; The 16th Macao City Fringe Festival ; Festival de arte urbano ; Street Art Festival ; BeSpectACTive! Festival ; 13th HIGH FEST International Performing Arts Festival ; INAYA ; GIF Fest SG ; FIU ; International Platonov Arts Festival ; DGTL ; Gdańsk Dance Festival -- Culture : 2016 Singapore Writers Festival ; Macao Library Week 2016 ; Bánkitó Festival 2016 ; Festival Neighbors ; Spotlight Festival ; Luna de Octubre ; Semana da Cerveja de Porto Alegre ; Malakids Fest ; Bánkitó Festival 2017 -- Design : Latin American Design Festival 2017 ; BIC Festival 2017 ; Latin American Design Festival 2016 ; Archifest 2017: Building Agency ; Latin American design festival 2015 ; Adherente ; Visuelt Festival 2017 ; ING Creative Festival ; 2017 Beijing Design Week: 751 International Design Festival ; White Square 2017 ; Red Jobors Fest ; Visual Playground 2017.

The Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world. The festivals examined span the worlds of music, cinema, design, gastronomy, culture, and art. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as logos, posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T-shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination, as well as for festival organizers and anyone interested in visual culture in general. The events featured, which include Flow Festival, Green Film Fest, ADC Awards, Forward Design Festival, and Barcelona Design Week, show that the successof a festival has a close connection to its tailor-made branding and design and that no matter what the subject of the festival is, it is essential to have a coherent identity strategy.

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