Business research methods / Quinlan... [et al.].  (Text) (Text)

Quinlan, Christina
Call no.: HD30.4 .B878 2019Publication: Andover, Hampshire, U.K. : Cengage Learning, EMEA, c2019Edition: 2nd edDescription: xii, 418 p. : illNotes: Previous edition: 2011.ISBN: 9781473760356 (paperback); 1473760356 (paperback)Subject(s): Business -- Research -- MethodologyManagement -- Research -- MethodologyLOC classification: HD30.4 | .B878 2019
Contents:Part I: Introducing business research -- Developing research skills -- Understanding research ethics -- Understanding research philosophy -- Role of theory -- Part II: Beginning the research Process -- Literature review -- Quantitative research: an introduction to measurement -- Qualitative research: an introduction -- Research methodology and design -- Understanding populations and sampling -- Writing the research proposal -- Part III: Data gathering -- Fieldwork -- Using observation -- Using interviews and focus groups -- Surveys and questionnaires -- Attitude Measurement -- Part IV: Dealing with data -- Managing data and introducing data analysis -- Analysing qualitative data -- Analysing quantitative data -- Completing and presenting the research.
Summary: "Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks."--Provided by publisher.
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Book Book Professor Sangvian Indaravijaya Library
General Books General Stacks HD30.4 .B878 2019 (เรียกดูชั้นหนังสือ) ยืมออก 31/08/2021 31379008338759
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Previous edition: 2011.

Includes bibliographical references and index.

Part I: Introducing business research -- Developing research skills -- Understanding research ethics -- Understanding research philosophy -- Role of theory -- Part II: Beginning the research Process -- Literature review -- Quantitative research: an introduction to measurement -- Qualitative research: an introduction -- Research methodology and design -- Understanding populations and sampling -- Writing the research proposal -- Part III: Data gathering -- Fieldwork -- Using observation -- Using interviews and focus groups -- Surveys and questionnaires -- Attitude Measurement -- Part IV: Dealing with data -- Managing data and introducing data analysis -- Analysing qualitative data -- Analysing quantitative data -- Completing and presenting the research.

"Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks."--Provided by publisher.

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