Funding for start-ups : a guide to fundraising / Samuel Yuen.  (Text) (Text)

Yuen, Samuel, 1975-
Call no.: HG4027.6 .Y94 2020Series: Setting up start-upsPublication: Singapore : Marshall Cavendish Business, c2020Description: 214 p. : illISBN: 9789814828581 (pbk.); 9814828580 (pbk.)Subject(s): New business enterprises -- FinanceNew business enterprises -- Finance -- Law and legislation -- SingaporeNew business enterprises -- Law and legislation -- SingaporeFund raising -- SingaporeLOC classification: HG4027.6 | .Y94 2020Summary: A research report in 2017 by the Startup Genome Project, a US-based think-tank, stated that Singapore had overtaken Silicon Valley to become number one in the world for startup talent. With the Singapore government successfully rolling out innovative new policies to establish Singapore as an attractive location for setting up new startups, Funding for Startups is a timely book on how to raise funds for new startups. This book covers areas such as the legal aspects of different approaches to fundraising, explains fundraising in phases, how to perfect a pitch to an investor, understanding the mindset of an investor, and handling negotiations in the fundraising process.
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A research report in 2017 by the Startup Genome Project, a US-based think-tank, stated that Singapore had overtaken Silicon Valley to become number one in the world for startup talent. With the Singapore government successfully rolling out innovative new policies to establish Singapore as an attractive location for setting up new startups, Funding for Startups is a timely book on how to raise funds for new startups.
This book covers areas such as the legal aspects of different approaches to fundraising, explains fundraising in phases, how to perfect a pitch to an investor, understanding the mindset of an investor, and handling negotiations in the fundraising process.

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