Propaganda & persuasion / Garth S. Jowett, Victoria O'Donnell.  (Text) (Text)

Jowett, Garth
O'Donnell, Victoria
Call no.: HM1231 .J68 2019Publication: Thousand Oaks, California : SAGE Publications, Inc., c2019Edition: 7th edDescription: xv, 400 p. : illISBN: 9781506371344 (pbk.); 1506371345 (pbk.)Other title: Propaganda and persuasionSubject(s): PropagandaPersuasion (Psychology)LOC classification: HM1231 | .J68 2019
Contents:What is propaganda, and how does it differ from persuasion? -- Propaganda through the ages -- Propaganda institutionalized -- Propaganda and persuasion examined -- Propaganda and psychological warfare -- How to analyze propaganda -- Propaganda in action : four case studies -- How propaganda works in modern society -- Appendix: Cyber propaganda / Christopher Bronk.
Summary: "Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life"--Provided by publisher.
แสดงรายการนี้ใน: TUJC-New Book-202012-01
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Book Book Faculty of Journalism and Mass Communication Library
General Books General Stacks HM1231 .J68 2019 (เรียกดูชั้นหนังสือ) ยืมออก 31/08/2021 31379016161995
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Includes bibliographical references (p. 339-373) and indexes.

What is propaganda, and how does it differ from persuasion? -- Propaganda through the ages -- Propaganda institutionalized -- Propaganda and persuasion examined -- Propaganda and psychological warfare -- How to analyze propaganda -- Propaganda in action : four case studies -- How propaganda works in modern society -- Appendix: Cyber propaganda / Christopher Bronk.

"Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life"--Provided by publisher.

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