Converging media : a new introduction to mass communication / John V. Pavlik, Shawn McIntosh.  (Text) (Text)

Pavlik, John V. (John Vernon)
McIntosh, Shawn
Call no.: P90 .P38 2019Publication: New York : Oxford University Press, c2019Edition: 6th edDescription: xxxviii, 466 p. : ill. (some col.), col. mapISBN: 9780190646653 (paperback); 0190646659 (paperback); 9780190646721; 0190646721Subject(s): Mass mediaDigital mediaInternetLOC classification: P90 | .P38 2019
Contents:Mass communication and its digital transformation -- Media literacy in the digital age -- Print media : books, newspapers, and magazines -- Audio media : music recordings, radio -- Visual media : photography, movies, and television -- Interactive media : the internet, video games, and virtual reality -- The impact of social media -- Journalism : from information to participation -- Public relations : building relationships with strategic communications -- Advertising : the power of persuasion -- Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age.
Summary: "Industry. Culture. Technology. It's time they came together. From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Sixth Edition, uses the technologies we employ every day to explain our current media environment--and to consider where we might be headed."--Publisher's description.
แสดงรายการนี้ใน: TUJC-New Book-202012-01
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Book Book Faculty of Journalism and Mass Communication Library
General Books General Stacks P90 .P38 2019 (เรียกดูชั้นหนังสือ) ยืมออก 31/08/2021 31379016161987
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Includes bibliographical references and index.

Mass communication and its digital transformation -- Media literacy in the digital age -- Print media : books, newspapers, and magazines -- Audio media : music recordings, radio -- Visual media : photography, movies, and television -- Interactive media : the internet, video games, and virtual reality -- The impact of social media -- Journalism : from information to participation -- Public relations : building relationships with strategic communications -- Advertising : the power of persuasion -- Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age.

"Industry. Culture. Technology. It's time they came together. From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Sixth Edition, uses the technologies we employ every day to explain our current media environment--and to consider where we might be headed."--Publisher's description.

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