Launching new ventures : an entrepreneurial approach / Kathleen R. Allen.  (Text) (Text)

Allen, Kathleen R
Call no.: HD62.5 .A45 2020Publication: Boston : Cengage, c2020Edition: 8th edDescription: xix, 380 p. : col. illISBN: 0357039173 (paperback); 9780357039175 (paperback); 9781337919692 (paperback); 1337919691 (paperback)Subject(s): BusinesspeopleEntrepreneurshipSmall business -- PlanningBusiness planningNew business enterprises -- ManagementLOC classification: HD62.5 | .A45 2020
Contents:PART I: Entrepreneurship and opportunity -- Chapter 1: Understanding entrepreneurship -- Chapter 2: Preparing for the entrepreneurial journey -- Chapter 3: Creating opportunity -- PART II: Feasibility analysis -- Chapter 4: Analyzing the industry and market -- Chapter 5: Developing and testing a business model -- Chapter 6: Prototyping and validating a solution -- Chapter 7: Protecting startup assets -- Chapter 8: Building the founding team -- Chapter 9: Calculating startup capital requirements -- PART III: Business design -- Chapter 10: Preparing a business plan -- Chapter 11: Designing an entrepreneurial company -- Chapter 12: Planning startup operations -- Chapter 13: Choosing the legal form of organization -- Chapter 14: Developing a startup marketing plan -- Chapter 15: Incorporating ethics and social responsibility into the business -- PART IV: Planning for growth and change -- Chapter 16: Funding startup and growth -- Chapter 17: Planning for growth and change -- Case studies -- Appendix -- Notes -- Index.
Summary: This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The eighth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs.
แท็ก: ไม่มีแท็กจากห้องสมุดสำหรับชื่อเรื่องนี้ เข้าสู่ระบบเพื่อเพิ่มแท็ก
ประเภททรัพยากร ตำแหน่งปัจจุบัน กลุ่มข้อมูล ตำแหน่งชั้นหนังสือ เลขเรียกหนังสือ สถานะ วันกำหนดส่ง บาร์โค้ด การจองรายการ หนังสืออ่านประกอบรายวิชา
Book Book Professor Sangvian Indaravijaya Library
General Books General Stacks HD62.5 .A45 2020 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
31379008575533

ER311

รายการจองทั้งหมด: 0

Includes bibliographical references and index.

PART I: Entrepreneurship and opportunity -- Chapter 1: Understanding entrepreneurship -- Chapter 2: Preparing for the entrepreneurial journey -- Chapter 3: Creating opportunity -- PART II: Feasibility analysis -- Chapter 4: Analyzing the industry and market -- Chapter 5: Developing and testing a business model -- Chapter 6: Prototyping and validating a solution -- Chapter 7: Protecting startup assets -- Chapter 8: Building the founding team -- Chapter 9: Calculating startup capital requirements -- PART III: Business design -- Chapter 10: Preparing a business plan -- Chapter 11: Designing an entrepreneurial company -- Chapter 12: Planning startup operations -- Chapter 13: Choosing the legal form of organization -- Chapter 14: Developing a startup marketing plan -- Chapter 15: Incorporating ethics and social responsibility into the business -- PART IV: Planning for growth and change -- Chapter 16: Funding startup and growth -- Chapter 17: Planning for growth and change -- Case studies -- Appendix -- Notes -- Index.

This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The eighth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs.

There are no comments on this title.

เพื่อโพสต์ความคิดเห็น

คลิกที่รูปภาพเพื่อดูในตัวแสดงภาพ

ห้องสมุด:

Thammasat University Library, 2 Prachan Road, Phranakorn, Bangkok 10200

Puey Ungphakorn Library (Rangsit Campus), Circulation Desk 662 564-4444 ext. 1305

Pridi Banomyong Library, Circulation Desk 662 613-3544