Managing the cultural business : avoiding mistakes, finding success / edited by Michela Addis and Andrea Rurale.  (Text) (Text)

Addis, Michela | Rurale, Andrea
Call no.: HD9999.C9472 M36 2021Series: Discovering the creative industriesPublication: London : Routledge, Taylor & Francis Group, 2021Description: xxiv, 393 p. : illISBN: 9780367821319 (pbk.); 9780367900786 (hbk.); 0367900785 (hbk.); 0367821311 (pbk.)Subject(s): Cultural industries -- ManagementArts -- ManagementLOC classification: HD9999.C9472 | M36 2021Summary: The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes and misunderstandings to help arts and cultural organizations finding success. This book starts by looking at the evolution of competition in those industries. Several new and challenging drivers shape the competitive environments of arts and cultural organizations. A customer-centric approach helps in identifying ten crucial managerial processes in which strategic mistakes are commonly made. This book proposes a revised managerial vision of the key processes that constitute every arts and cultural organization. Each chapter offers an innovative analysis of a classic managerial problem, describing popular mistakes and providing case-based insights derived from real world important examples. Specifically, each chapter elaborates on two illuminating examples, one of which is always chosen among the Italian arts and cultural organizations, thus belonging to the world’s leading cultural sector. Speaking to current and student arts managers, this insightful book channels national and supranational cultural heritage to provide essential reading for managers of present and future arts and cultural organizations.
แสดงรายการนี้ใน: TUJC-New Book-202103-01
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Book Book Faculty of Journalism and Mass Communication Library
General Books General Stacks HD9999.C9472 M36 2021 (เรียกดูชั้นหนังสือ) ยืมออก 31/08/2021 31379016055437
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Includes bibliographical references and index.

The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes and misunderstandings to help arts and cultural organizations finding success.
This book starts by looking at the evolution of competition in those industries. Several new and challenging drivers shape the competitive environments of arts and cultural organizations. A customer-centric approach helps in identifying ten crucial managerial processes in which strategic mistakes are commonly made. This book proposes a revised managerial vision of the key processes that constitute every arts and cultural organization. Each chapter offers an innovative analysis of a classic managerial problem, describing popular mistakes and providing case-based insights derived from real world important examples. Specifically, each chapter elaborates on two illuminating examples, one of which is always chosen among the Italian arts and cultural organizations, thus belonging to the world’s leading cultural sector.
Speaking to current and student arts managers, this insightful book channels national and supranational cultural heritage to provide essential reading for managers of present and future arts and cultural organizations.

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