Media psychology : exploration and application / Navin Kumar.  (Text) (Text)

Kumar, Navin, 1970-
Call no.: HM1206 .K86 2021Publication: New York : Taylor & Francis Group, 2021Edition: 1st edDescription: xvi, 275 p. : illISBN: 9780367676223; 0367676222Subject(s): Mass media -- Psychological aspectsMass media -- InfluenceMass media -- ResearchLOC classification: HM1206 | .K86 2021Summary: "This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people's effect on functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies".
แสดงรายการนี้ใน: TUJC-New Book-202103-01
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ประเภททรัพยากร ตำแหน่งปัจจุบัน กลุ่มข้อมูล ตำแหน่งชั้นหนังสือ เลขเรียกหนังสือ สถานะ วันกำหนดส่ง บาร์โค้ด การจองรายการ
Book Book Faculty of Journalism and Mass Communication Library
General Books General Stacks HM1206 .K86 2021 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
31379016055510
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Includes bibliographical references and index.

"This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people's effect on functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies".

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