The power of ignorance : how creative solutions emerge when we admit what we don't know / Dave Trott.  (Text) (Text)

Trott, Dave
Call no.: BF408 .T77 2021Publication: Hampshire : Harriman House, 2021Description: ix, 260 pISBN: 9780857198358; 0857198351 Subject(s): Creative thinkingQuestioningLOC classification: BF408 | .T77 2021
Contents:Part 1 What You Don't Know You Don't Know -- Part 2 We Can't Know What Hasn't Happened -- Part 3 Ignorance Is A Secret Weapon -- Part 4 Simple Is Smart. Complicated Is Stupid -- Part 5 The Power Of An Open Mind -- Part 6 Ignorance We Can Fix. Stupid We Can't -- Part 7 Real Ignorance Beats False Knowledge -- Part 8 The Trap Of Thinking We Know.
Summary: In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say "I don't know."
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Part 1 What You Don't Know You Don't Know -- Part 2 We Can't Know What Hasn't Happened -- Part 3 Ignorance Is A Secret Weapon -- Part 4 Simple Is Smart. Complicated Is Stupid -- Part 5 The Power Of An Open Mind -- Part 6 Ignorance We Can Fix. Stupid We Can't -- Part 7 Real Ignorance Beats False Knowledge -- Part 8 The Trap Of Thinking We Know.

In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say "I don't know."

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