Behavioral economics for business : how the insights of behavioral economics can transform your business / Peter Burow ... [et al.].  (Text) (Text)

Burow, Peter
Call no.: HD30.22 .B44 2016Publication: [Milton, Qld.?] : P. Burow, c2016Edition: 2nd edDescription: 136 pISBN: 9780992513566; 0992513561Subject(s): Managerial economicsBehavioral assessmentLOC classification: HD30.22 | .B44 2016
Contents:Acknowledgements -- Forword -- How to read this book -- Chapter 1: Making better decisions - blindsposts, bias and what they mean for business -- Chapter 2: Thinking,fast and slow -- Chapter 3: Is cognitive bias bad? -- Chapter 4: Ethical decisioning -- Chapter 5: From performance management to performance mindest -- Chapter 6: Driving safety in the workplace -- Chapter 7: When good teams make bad decisions -- Chapter 8: Switching on your leadership mindset -- Conclusion -- About tha authors.
Summary: Every day, people around the world - consumers, employees and leaders - make profoundly irrational decisions, often to the detriment of themselves and others. Why? For the past three decades, behavioral economists have worked to answer this question. The result is an elegant framework that finally explains the logic behind the apparent madness and, more importantly, provides practical tools to help better manage our own and other’s decision-making. From performance management, ethical marketing and risk through to market testing, the insights in this book will increase your awareness of how cognitive bias drives decision-making, and show you how you, as a leader, can respond and drive improved results in your organization.
แสดงรายการนี้ใน: TUECON-New Books-2021-06-June
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Book Book Economics Library (Puey Ungphakorn Library, Tha Phra Chan Campus)
General Books General Stacks HD30.22 .B44 2016 (เรียกดูชั้นหนังสือ) ยืมออก 31/08/2021 31379015942122
Book Book Economics Library (Puey Ungphakorn Library, Tha Phra Chan Campus)
General Books General Stacks HD30.22 .B44 2016 (เรียกดูชั้นหนังสือ) ยืมออก 31/08/2021 31379015942114
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Includes bibliographical references.

Acknowledgements -- Forword -- How to read this book -- Chapter 1: Making better decisions - blindsposts, bias and what they mean for business -- Chapter 2: Thinking,fast and slow -- Chapter 3: Is cognitive bias bad? -- Chapter 4: Ethical decisioning -- Chapter 5: From performance management to performance mindest -- Chapter 6: Driving safety in the workplace -- Chapter 7: When good teams make bad decisions -- Chapter 8: Switching on your leadership mindset -- Conclusion -- About tha authors.

Every day, people around the world - consumers, employees and leaders - make profoundly irrational decisions, often to the detriment of themselves and others. Why? For the past three decades, behavioral economists have worked to answer this question. The result is an elegant framework that finally explains the logic behind the apparent madness and, more importantly, provides practical tools to help better manage our own and other’s decision-making. From performance management, ethical marketing and risk through to market testing, the insights in this book will increase your awareness of how cognitive bias drives decision-making, and show you how you, as a leader, can respond and drive improved results in your organization.

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