The typography idea book : inspiration from 50 masters / Steven Heller and Gail Anderson.  (Text) (Text)

Heller, Steven
Anderson, Gail, 1962-
Call no.: Z246 .H454 2019Publication: London : Laurence King Publishing, 2019Description: 128 p. : ill. (chiefly col.)Notes: Reprint. Originally published: 2016.ISBN: 9781780678498; 1780678495Subject(s): Type and type-foundingGraphic design (Typography)LOC classification: Z246 | .H454 2019
Contents:Communicate through letters. Pictorial ; Environmental ; Construction ; Transformative ; Conceptual ; Comic -- Create typographic personalities. Collage ; Re-forming ; Obsessive ; Extreme ; Talking ; Overlapping ; Non-traditional -- Be inspired by history. Antique ; Vernacular ; Avant-garde ; Pastiche ; Rococo ; Swash ; Digital -- Explore media and technique. Hand-lettering ; Brush scrawl ; Custom ; Logo type ; Crayon ; Blackboard ; Vector ; Laser -- Create illusion and mystique. Flat dimensional ; Fluidity ; Overprinting ; Shadow -- Experiment with style and form. Experimental ; Smart type ; Lower case ; Minimalism ; Expressive reduction ; Grids ; Abstraction -- Play and improvise. Ransom notes ; Puns ; Rebuses ; Illumination ; Novelty ; Type face ; Integration ; Scale ; Jumbled ; Initials ; Punctuation.
Summary: This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques.
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General Books General Stacks Z246 .H454 2019 (เรียกดูชั้นหนังสือ) Show map ยืมออก 31/05/2022 3137901640283
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Reprint. Originally published: 2016.

Includes bibliographical references (page 124-125) and index.

Communicate through letters. Pictorial ; Environmental ; Construction ; Transformative ; Conceptual ; Comic -- Create typographic personalities. Collage ; Re-forming ; Obsessive ; Extreme ; Talking ; Overlapping ; Non-traditional -- Be inspired by history. Antique ; Vernacular ; Avant-garde ; Pastiche ; Rococo ; Swash ; Digital -- Explore media and technique. Hand-lettering ; Brush scrawl ; Custom ; Logo type ; Crayon ; Blackboard ; Vector ; Laser -- Create illusion and mystique. Flat dimensional ; Fluidity ; Overprinting ; Shadow -- Experiment with style and form. Experimental ; Smart type ; Lower case ; Minimalism ; Expressive reduction ; Grids ; Abstraction -- Play and improvise. Ransom notes ; Puns ; Rebuses ; Illumination ; Novelty ; Type face ; Integration ; Scale ; Jumbled ; Initials ; Punctuation.

This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques.

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