Global strategy / Mike Peng.  (Text) (Text)

Peng, Mike W, 1968-
Call no.: HD30.28 .P41715 2021Publication: Boston, MA : Cengage, [2021]Edition: 5th edDescription: xx, 460 p. : illNotes: Previous edition: Boston: Cengage Learning, 2016.ISBN: 9780357512364 (pbk.); 0357512367Subject(s): Strategic planningInternational business enterprises -- ManagementBusiness planningGlobalizationLOC classification: HD30.28 | .P41715 2021Summary: The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views – the traditional industry-based and resource-based views as well as the emerging institution-based view – form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.
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Previous edition: Boston: Cengage Learning, 2016.

Includes bibliographical references and index.

The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views – the traditional industry-based and resource-based views as well as the emerging institution-based view – form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.

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